6 Lessons D2C Brands Can Learn From Allbirds

Every month, in our aim to inspire D2C owners across the globe, we celebrate D2C brands who started their humble journey but made it big with their strong ethos, future-focus, and customer-centric approach. This time, we decode the success of…

Top Instagram Influencers for D2C Brands in 2022

Top Indian Instagram Influencers for D2C Brands in 2021
Influencer marketing is one of the most effective forms of marketing for your D2C brand. For every $1 spent on influencer marketing, brands earn up to $5.78 in return. But how do you choose the right influencers for your marketing…

Advertising on Amazon: A Complete Guide For D2C Brands

Complete guide on Advertising on Amazon
With more shoppers heading to Amazon to find & purchase products, it is not surprising to see many D2C brands expanding their budget to advertise on Amazon. But only increasing the budget will not help you get more sales; instead,…

The Clownfish Raises Financing From Velocity

The Clownfish raises financing from Velocity
Direct-to-consumer (D2C) brand The Clownfish has raised an undisclosed amount of financing from Velocity India’s largest revenue-based financier. This is the first round of external financing raised by them. The Clownfish is a luggage lifestyle brand with products ranging from…

16 Unique Instagram Story Ideas for your D2C Business

Instagram stories ideas for D2C/E-commerce businesses
Social media is ever evolving. Each day you log in, there’s something new happening. And with that, businesses get a whole new avenue to position and market their products. One such platform that has grown by 1400% in just the…

The Ultimate Guide to Instagram Contest for Your D2C Business

Instagram Contest Ideas
If you think Instagram is only for posting pretty pictures and travel videos, think again! With more than 1 billion active monthly users, Instagram has grown tremendously and become a solid platform for businesses to connect with their potential customers.…

Announcing our $20M Series A Fundraise, Led by Valar Ventures

Velocity Funding Announcement
Velocity facilitates fast & flexible revenue-based financing up to INR 3 Crores for India’s D2C and e-commerce businesses. Velocity has processed 250+ investments across 175 companies to become India’s largest revenue-based financing platform. Valar Ventures is a leading fintech investor,…

Amazon SEO in 2021: How to Rank Higher For Amazon Searches

Amazon SEO for higher ranking
Amazon sells more than 1 million products daily, and if you do the simple maths, it’s more than ten products per second. Fascinating, isn’t it? But what is more interesting is the accuracy with which Amazon displays the search results,…

Wallmantra Raises Financing From Velocity

Wallmantra Raises Financing From Velocity
Direct-to-consumer (D2C) brand Wallmantra has raised an undisclosed amount of financing from Velocity, India’s largest revenue-based financier. So far, the startup has raised three rounds from Velocity, cumulatively raising fivefold the amount raised in the initial round. Founded in 2013, Wallmantra…

Top 10 Amazon Metrics D2C Businesses Should Track To Increase Sales

Top 10 Amazon Metrics D2C Businesses Should Track To Increase Sales
Running a successful E-commerce business requires you to have a firm hold on your metrics, especially when you are selling on Amazon. Keeping their customer-centric approach, Amazon uses specific performance metrics to evaluate the best sellers for their buy box…

Mailchimp: An Ultimate Bootstrapped Success Story

Mailchimp: An Ultimate Bootstrapped Success Story
Welcome back to our next edition of bootstrapped heroes series – where apart from celebrating the grit, resilience, and achievements of entrepreneurs who made it big on their own terms, we also learn some great lessons on running a thriving…

Amazon Product Reviews 101 For D2C Brands

How to get good amazon product reviews
As more than 85% of customers check at least 10 reviews before making a buying decision – Amazon product reviews are the new digital word of mouth for your business. Good reviews are public proof that people like your product.…

A Guide To Winning Your Amazon Buy Box

How to win Amazon Buy Box
Selling on Amazon may seem very tempting for the simple reason that you don’t have to spend money to drive traffic to your website. Instead, you get an opportunity to attract millions of customers already visiting with high intent of…

The Ultimate Email Marketing Guide for D2C & E-commerce Brands

Email marketing is one of the oldest and most effective strategies to grow your brand. It helps you build relationships with your audience while also driving conversions and amplifying brand awareness. D2C businesses and eCommerce brands can leverage email marketing…

Finding The Right Financing Option For Your Startup

How to find the right financing options for your startup
Almost all startups need extra capital at different stages in their business lifecycle. From paying vendors and doing marketing activities to growing your business and developing your product further, you need capital. And for that, various financing options are available…

Imagimake Raises Financing From Velocity

Imagimake raises funds from velocity
Direct-to-consumer (D2C) startup Imagimake has raised an undisclosed round of financing from Velocity, India’s largest revenue-based financier. This is the second round of financing they have raised from Velocity, having previously also raised Rs 4.4 crore in pre-series A funding…