The festive season in India is a golden window for D2C brands. From Diwali to Christmas, consumer spending surges, creating an unmatched opportunity for growth. But with great opportunity comes great pressure. Inventory headaches, skyrocketing ad costs, delayed deliveries —…
Pop up stores are no longer just a trend — they’re a proven growth strategy for modern D2C brands. With the festive season fast approaching, more founders are blending physical presence with digital campaigns to drive visibility, engagement, and sales.…
The beauty and skincare sector is booming—especially for d2c brands that sell directly online. But fast growth brings growing pains: higher COGS, inventory constraints, packaging upgrades and R&D for new serums and creams. That’s where loan financing—specifically term loans—can be…
Retail festivals in India, like Myntra EORS (End of Reason Sale) and the Amazon Great Indian Festival, have become pivotal moments for both shoppers and brands. These mega-events bring with them a surge in online traffic, a spike in demand,…
In the world of D2C and e-commerce, the festive season is both a golden opportunity and a logistical nightmare. For brands that get it right, it can be the most profitable quarter of the year. For those that don’t, it…
Every abandoned cart is a lost opportunity. But with rising competition in the Indian e-commerce and D2C landscape, brands need smarter, faster, and more direct ways to bring customers back. That’s where WhatsApp Automation steps in. With a 98% open…
Abandoned carts are the silent killers of e-commerce growth. You spend on multiple acquisition channels, bring shoppers to your site, see them add products to their cart—and then? Poof! They vanish. No order. No sale. No explanation. And then your…
Ever had someone visit your site, browse a product, and then disappear without buying? You’re not alone. According to Mailchimp, around 97% of website visitors leave without making a purchase on their first visit. That’s a huge chunk of potential…
The Indian food delivery market has exploded in recent years—and at the heart of this revolution is the cloud kitchen model. With rising real estate costs and changing consumer behavior, more entrepreneurs are ditching traditional dine-ins and launching cloud kitchens…
The cloud kitchen business is booming as the demand for food delivery and online food ordering continues to surge. With the growing pressure to optimize operations, maintain consistency, and cut down costs, many restaurateurs and cloud kitchen operators are turning…
Running a cloud kitchen in India today means staying ahead with the best tech tools for cloud kitchens 2025. As food delivery and online food orders continue to surge, having the right technology is crucial for running a successful cloud…
If you are an entrepreneur looking to start a new D2C business, you must be looking for ways to raise capital. With multiple sources of funding available in the market today, identifying the right funding partner is both easy and…
The decision to embark on a journey to financial independence by starting a business is inspiring. This is especially true for women entrepreneurs who, for centuries, have been conditioned to think business isn’t for them. Today, India is booming with…
Omnichannel retail is a strategy that integrates multiple sales and communication channels to provide customers with a seamless shopping experience. Unlike multichannel retailing, where each channel operates independently, omnichannel retailing ensures that online and offline interactions are interconnected, allowing customers…
Velocity, one of India’s leading D2C enablers, has launched Shipfast, a solution designed to help Direct-to-Consumer (D2C) businesses offer faster deliveries through their own websites. With 4-hour, same-day, and next-day shipping options, Shipfast enables quicker order fulfillment while reducing operational…
Consumers today are more mindful than ever about what they buy and who they buy from. With sustainability at the forefront of conversations, people are looking for brands that align with their values—those that prioritize ethical sourcing, sustainable materials, and…
For e-commerce business owners and D2C brand founders in India, navigating the regulatory landscape can be challenging. Among the various laws for e-commerce in India, Legal Metrology stands out as a crucial compliance requirement. It governs aspects such as weights…
Building a successful brand in the e-commerce and D2C space is no easy feat, especially in an industry where consumer trust is hard-earned and marketing gimmicks are everywhere. But The Whole Truth, founded by Shashank Mehta, has managed to do…
When it comes to building a successful e-commerce business in India, few names stand out like Kunal Bahl. As the co-founder of Snapdeal and Titan Capital, and now a judge on Shark Tank India Season 4, Kunal Bahl has a…
Building a business takes a lot of hard work and persistence. Imagimake, a startup funded by Velocity, is a great example of this. The company was recently featured on Shark Tank India Season 4, where they showcased their creative products…
As an e-commerce business owner or a D2C brand founder, one of the most critical aspects of your online store is the checkout process. This is where payment gateways come into play. A smooth, reliable, and secure payment gateway can…
For e-commerce business owners and D2C (Direct-to-Consumer) brand founders, staying competitive requires more than just great products and marketing. Managing costs effectively is critical, especially in today’s competitive market. This is where understanding and leveraging economies of scale becomes essential.…
In the dynamic world of e-commerce and direct-to-consumer (D2C) businesses, every detail matters when it comes to streamlining operations, ensuring seamless transactions, and enhancing customer experience. Among the many technical aspects that business owners encounter, one critical yet often overlooked…
In the competitive world of e-commerce and direct-to-consumer (D2C) brands, understanding consumer behavior is the cornerstone of success. One critical concept that can help business owners navigate pricing strategies and market dynamics is Price Elasticity of Demand (PED). By mastering…
In today’s fast-paced e-commerce and D2C landscape, going global has become more than just an ambition—it’s a necessity for growth. Whether you’re sourcing materials, importing products, or taking your brand to international markets, ensuring smooth and secure transactions is essential.…
In the fast-paced world of e-commerce and D2C brands, ensuring smooth transactions is key to keeping customers happy. One important but often underestimated part of this process is the payment receipt. It’s not just a piece of paper or an…
The Government e-Marketplace (GeM) is an innovative online platform developed by the government to streamline the procurement process for government organizations, public sector enterprises, and ministries. Its primary goal is to enhance transparency, efficiency, and accountability in public procurement and…
Navigating online payments can feel like solving a complex puzzle for modern businesses. Whether you’re a small startup or an established company, choosing how you’ll handle digital transactions can make or break your ability to smoothly serve customers. Think of…
Instagram is more competitive than ever, but the right marketing campaign can still grab attention and help a brand stand out. With countless brands competing for the spotlight, making a lasting impression and achieving real results isn’t easy. This blog…
Ever wondered how the Reserve Bank of India (RBI) balances the country’s economy? It largely comes down to two crucial interest rates: the Repo Rate and the Reverse Repo Rate. For many people, understanding how these rates work can be…
Supply Chain Finance (SCF) has emerged as a crucial tool for modern business operations, helping streamline financial processes between buyers and suppliers. Businesses often face significant challenges in managing cash flow and maintaining healthy supplier relationships due to prolonged payment…
The world of e-commerce is constantly evolving, and with it, new logistics solutions are emerging that aim to streamline operations and meet customer demands more efficiently. One such innovation is the integration of dark stores and micro-fulfillment centers (MFCs) into…
The festive season often brings a surge in sales, but how do you keep those customers engaged once the festivities end? This is a common challenge for businesses aiming to maximize customer retention beyond the festive cheer. Providing personalized engagement…
Fundraising for startups has always been crucial to meet their working capital needs and grow faster. Traditionally, business owners have been dependent on venture capital firms, angel investors and banks for raising money at the cost of equity shares or…
For e-commerce sellers, RTO (Return to Origin) isn’t just an inconvenience – it’s a costly headache. Every returned order means lost revenue, added expenses, and an unhappy customer. Reducing RTO is key to keeping both profits and customer satisfaction intact.…
The Indian Customs Electronic Gateway (ICEGATE) serves as a crucial platform for conducting extensive business online. It facilitates smooth communication between traders and the Indian Customs Service. Launched by the Central Board of Indirect Taxes and Customs (CBIC), ICEGATE simplifies…
An invoice payment refers to a scheduled payment made by a customer towards the balance owed for goods or services provided. An invoice is a document that details the products or services sold and outlines the amount the customer needs…
Velocity, India’s leading cash-flow-based financing platform, is thrilled to announce that its Gen-AI-powered customer calling solution, Vani AI, has won the Finest Fintech Solutions Award for Best Use of AI in Fintech at the Global Fintech Festival (GFF) 2024. This…
In today’s increasingly digital world, businesses must prioritize the security of their customers’ sensitive information. Data breaches, especially involving payment card information, can lead to significant financial losses and reputational damage. To mitigate such risks, businesses need to adhere to…
Picture this: You’re chatting with a friend about last night’s dinner, and suddenly remember you owe them for your share. Instead of scrambling for your wallet or switching apps, you simply tap a button and voilà – payment sent, all…
The Micro, Small, & Medium Enterprises (MSMEs) contribute to 29% of India’s GDP, and are responsible for almost half of the nation’s exports. On the other hand, startups have been mushrooming across the country and are a massive contributor to…
When starting a business, one of the most important decisions is determining the legal structure. The choice affects how you operate, the tax implications, and the level of personal liability you take on. One of the most popular choices for…
Artificial Intelligence (AI) is transforming industries across the board, and banking and finance are no exception. From asking a chatbot for help with opening a savings account to receiving a call from your bank about suspicious credit card activity, AI…
Starting and managing a successful business in India comes with its share of challenges. To operate smoothly, you’ll need to navigate various regulatory requirements, including specific licenses, trademarks, and other compliance measures. One crucial element in this process is obtaining…
Navigating the financial landscape of a business often brings entrepreneurs to an important question: how to fund growth and operational needs effectively. In recent news, the rise in demand for Business Loans highlights their critical role in bridging the gap…
GST registration is an essential process for businesses in India, and it is now conveniently conducted online through the official GST Portal. This streamlined approach ensures accessibility and efficiency for all applicants. The requirement for GST registration varies based on…
Attention D2C Sellers: Your Ultimate Festival Season Guide is Here!As the festive season approaches, are you ready to make the most of the increased consumer spending? We’ve created a comprehensive Festival Guide for D2C Sellers to help you maximize your…
Anupam Mittal is a name synonymous with entrepreneurial success in India. Known widely as the founder of Shaadi.com and a prominent judge on Shark Tank India, Mittal’s journey from a tech enthusiast to a successful entrepreneur is nothing short of…
Ever wondered how a chartered accountant ended up revolutionizing India’s audio industry? Aman Gupta, the co-founder of boAt, a company that’s been making some serious noise in the world of consumer electronics. You might have seen boAt’s products – those…
In the world of direct-to-consumer (D2C) businesses, Peyush Bansal stands out as a beacon of innovation and success. As the founder and CEO of Lenskart, Bansal has revolutionized the eyewear industry in India, making quality eyewear accessible to millions. This…
Have you heard about Deepinder Goyal? He’s the new shark making waves on Shark Tank India Season 3. But he’s not just any businessman – he’s the brain behind Zomato, the app that brings delicious food to our doorsteps! Recently,…
Get ready for an exhilarating journey of innovation and entrepreneurship in Shark Tank India Season 4! Witness as ambitious innovators from across the country take the hot seat, pitching their groundbreaking ideas to a panel of industry titans. These aren’t…
Have you seen how AI Image Generator is taking over the internet lately? It’s surprising – these tools have only been around for about two years, but they’ve exploded in popularity. Now you can’t scroll through social media, flip on…
Coupon websites are a dime a dozen these days, but Hyderabad-based GrabOn has changed the game and the way we think about coupons. With a focus on creating a great user experience, genuine real-time coupons, and technology innovation, GrabOn is…
Do you, as a business owner, ever find yourself with excess inventory that requires alternative sales strategies? Perhaps your product line has evolved, or seasonal trends have shifted, leaving valuable merchandise in need of a new audience. If so, consignment…
In the dynamic world of e-commerce, where speed and convenience reign supreme, one-click checkout has emerged as a game-changer. This innovative feature streamlines the online shopping experience, allowing customers to complete purchases with a single tap, bypassing the traditional multi-step…
In the competitive world of startups, transitioning from an idea to a market-ready product can be challenging. This is where startup accelerators step in, offering a structured environment that propels startups toward rapid growth. A business accelerator provides critical support…
A 17-year-old with a backpack full of dreams and a phone brimming with hotel reviews – not his own, but those of countless budget stays across India. This restless adventurer wasn’t just critiquing – he was on a quest to…
E-commerce businesses face a significant challenge in dealing with abandoned carts. Several shoppers leave websites without completing their purchase. For e-commerce business owners and marketing managers, this represents a massive lost revenue opportunity. In this blog, we will delve into…
Choosing the best finance for a startup can be daunting. With various funding options available, it’s crucial for entrepreneurs to understand the pros and cons of each to make an informed decision. This guide delves into crowdfunding vs. venture capital,…
Picking a brand ambassador isn’t just about who has the most followers anymore. It’s more about finding someone who shares your brand’s values and can connect with your audience in a natural way. They should be someone who genuinely likes…
How many times have you found yourself buying a product because someone else on social media recommended it? If the answer is at least once, you have unwittingly played a role in a brand’s influencer marketing strategy. In the age…
When Patagonia’s founder Yvon Chouinard was asked about his business strategies he replied “Building the best product while causing the least harm is at the heart of what we do”. This core principle later turned out to be the reason…
Eric Qualman reminds us, “Personal branding is not what you say – it’s what Google says about you.” In today’s digital age, our online presence paints a powerful picture. It’s not just about creating a facade; it’s about strategically crafting…
Vineeta Singh was born on August 6, 1983 in Anand, Gujarat into an academically accomplished family. Her mother holds a PhD, while her father Tej P. Singh is a biophysicist at the prestigious All India Institute of Medical Sciences (AIIMS).…
The D2C market in India has seen new brands mushrooming across the country, serving different industries, right from health and wellness, to food and beverage, to clothing and fashion. What keeps these D2C startups afloat is the generous funding from…
YouTube isn’t just for fun videos any more—it’s now a great place for businesses to advertise. With its massive, diverse audience, YouTube offers unique opportunities to reach consumers through video ads. But as more businesses join this trend, a common…
For most startup founders, angel investors are truly angels in disguise as they help their business stay afloat and grow. Angel investing is the type of funding where wealthy individuals with prior experience in startups invest in budding startups in…
Video is king in our modern, digital world, and YouTube sits on the throne as the undisputed platform for video content. With over 2 billion users and a staggering billion hours of video watched daily, YouTube offers an unparalleled platform…
Quick commerce, also known as q-commerce or q-comm, refers to the ultra-fast delivery of products and services, typically within a few hours or even less than an hour after placing an order. It is a new trend in e-commerce that…
Moving goods seems simple but can quickly get complicated for businesses. There are many factors to consider – warehousing, equipment, manpower, transportation, compliance with regulations, and more. This is why many companies opt to outsource logistics to a third-party provider.…
Direct-to-consumer (D2C) brand Jhaji Store, an online pickle store that sells authentic homemade achars, has raised an undisclosed amount from Velocity, India’s largest revenue-based financier. This is the first round of external financing Jhaji Store has raised. Founded in March…
It is with great pride and excitement that we celebrate the remarkable achievement of Abhiroop Medhekar and Saurav Swaroop, the visionary co-founders of Velocity, being recognized in Fortune India magazine’s prestigious 40 Under 40 list. This esteemed accolade is a…
One immutable truth has persisted through the ages: Storytellers will always find a way to share their tales. While our ancestors etched narratives on cave walls and animal hides, today’s communicators have an arsenal of digital canvases at their disposal…
Running an online store is no easy feat – there are so many moving parts to keep track of! That’s where Shopify apps come in to save the day. These nifty little helpers can transform your store from a basic…
We’ve traveled lightyears from the days when generic instant coffee reigned supreme. These days, ordering an elaborately customized specialty drink like a “Quad Venti Caramel Macchiato with almond milk, whipped cream, and a vanilla drizzle” is par for the course.…
As a business owner, effectively managing cash flows and expenses is pivotal for the sustained growth of your enterprise. In the current era of readily accessible credit, strategically utilizing credit cards can offer a significant competitive edge to your business.…
Humble Beginnings and Entrepreneurial Journey Girish Mathrubootham, the Freshworks founder, was born on 29 March 1975 in Tamil Nadu, India. He grew up in a middle-class family and displayed a passion for technology from an early age. After completing his…
When you look at the incredible entrepreneurial success stories emerging from India, the journey of Zerodha Founders Nithin and Nikhil Kamath truly stands apart. These two visionary brothers have shattered conventional norms and redefined what it means to achieve success,…
Software as a Service (SaaS) has revolutionized the way businesses operate in the digital age. With its numerous benefits, including scalability, cost-effectiveness, and flexibility, SaaS has become the go-to choice for many organizations. However, to fully harness the potential of…
In today’s competitive business landscape, securing funding is crucial for the success and growth of any enterprise. Whether it’s for expanding operations, launching new products, or hiring talented employees, having access to sufficient capital can make all the difference. However,…
In the fast-paced world of athleisure fashion, one brand has captured the hearts of active women everywhere – Blissclub. With its stylish designs and high-quality materials, Blissclub has become a go-to brand for women who prioritize comfort and style in…
In today’s digital age, businesses are constantly seeking ways to streamline their operations and improve efficiency. One area where this is particularly crucial is in the realm of payments. Traditional payment methods can be time-consuming, prone to errors, and lack…
Shark Tank India is a popular reality TV show that has gained immense popularity in recent years. It offers aspiring entrepreneurs a chance to pitch their business ideas to a panel of successful investors, also known as the “sharks.” This…
In today’s competitive business landscape, few success stories are as inspiring as that of GoPro. The brand’s journey from humble beginnings to becoming a global leader in the action camera industry is a testament to the power of bootstrapping and…
In today’s digital landscape, marketers are constantly seeking innovative ways to reach their target audiences and drive business growth. One such tool that has gained significant popularity is WhatsApp. Originally created as a messaging platform, WhatsApp has evolved into a…
Bengaluru’s iconic restaurant , IDC Kitchen (Idli, Dosa, Coffee), a chain of vegetarian South Indian self service restaurants has successfully secured INR 1.5 Crore debt from Peter Thiel’s Valar Ventures-backed financing platform, Velocity. These funds will be directed towards marketing…
Welcome back to our WhatsApp marketing series! In the previous blog, we explored the fundamentals of WhatsApp marketing, including strategies, tips, and best practices to leverage this powerful platform for business growth. Now, let’s take your WhatsApp marketing efforts to…
In today’s digital marketing landscape, utilizing various social media platforms is essential for businesses to foster brand awareness, engage with their target audience, and drive conversions. While platforms like Facebook, Instagram, and Twitter have dominated the social media marketing sphere,…
Introduction: In recent years, India has witnessed a remarkable surge in initiatives aimed at fostering entrepreneurship, particularly among women and marginalized communities. These programs not only provide financial support but also offer skill development, mentorship, and other resources crucial for…
Introduction: Welcome to the world of business and innovation, where the journey of entrepreneurship demands not just vision and determination, but also strong financial support. Acknowledging the vital contribution of small and emerging enterprises to economic growth, the Indian government…
Introduction: In a world driven by trends, there’s a dynamic group of individuals whose impact transcends industries, capturing the essence of contemporary living. Welcome to our exploration of the top influencers who are shaping the narrative in the realms of…
Ready for some exciting news? We’ve just earmarked debt capital of ₹300 crores to supercharge the growth of emerging Indian SaaS business! Keep reading to know more. The Indian SaaS industry is on an impressive growth trajectory, expected to reach…
In today’s digital era, e-commerce has revolutionized the way businesses operate. One of the emerging trends in the world of online retail is drop shipping. With the potential to generate passive income and eliminate the need for inventory management, drop…
Introduction In December 2020, the Indian television landscape witnessed a groundbreaking moment with the launch of Shark Tank India. The show quickly became a household favorite, sparking conversations about startups and entrepreneurship that resonated across the nation. Following the triumph…
In today’s digital economy, small and medium-sized businesses face unique financial challenges that require innovative solutions. Maneuvering through this complex landscape often means using different platforms for specific transactions, leading to inefficiencies, wasted time, and a lack of a clear…
A Galactic Journey into Pop Culture Retail In the bustling landscape of online retail, where trends evolve and consumer preferences shape the market, there emerges a brand that transcends mere transactions. The Souled Store, a digital sanctuary for pop culture…
In an electrifying win at the 19th Marketing Conclave (MarCon) hosted by IAMAI, Velocity has been crowned the “Best Lending Innovation for Digital Native Brands.” This accolade is more than a trophy; it’s a testament to our relentless commitment to…
Think of alternative finance as the rebel in the finance world – it’s not into the usual banking and market dynamics. Now, inside this rebel club is something called ‘Fintech,’ which includes companies and tech changing how we handle money.…
The Indian E-commerce dynamic is growing rapidly, and it is expected to reach US$ 163 billion by 2026. Unsurprisingly, every online store wants a slice of it. But this is not easy considering the fact that there are thousands of…
The year-end holiday season is filled with excitement, cheer and, of course, lots of shopping. During this time, customers are on a constant hunt for gifts for their family, friends, colleagues and more. Therefore, this is a crucial time for…
Our D2C storybook continues and we are back with another hero whose success is a result of its dedication to quality, style, and the pursuit of excellence. In the modern fashion industry, often only a handful brands manage to rise…
Do you know that more often than not, the things you buy are not merely because of your need for the product but also because you are psychologically persuaded to do so? Such is the power of persuasion. Persuasion is…
For e-commerce shoppers, checking the five-star and negative reviews are probably their immediate action while they consider a purchase on the website. While the product includes a detailed explanation from the brand, it is often much more relatable when one…
Revenue-based financing (RBF) is a financial innovation that has been gaining traction among businesses in recent years. This innovative way of getting funds lets companies raise capital by committing a share of their future revenues. It offers a flexible repayment…
We are back with another enthralling edition of our D2C chronicles where ground-breaking ideas meet boundless enterprising spirits to create a narrative of victory. Today, we shed light upon Snitch, a company that has taken the entire nation by storm,…
Before we discuss in detail about Ecommerce cross selling and how D2C brands are using it to grow their AOV, here is a scenario of how it actually works. After months of hard work, Founder Rohit was thrilled as his…
Every D2C brand spends hours creating the perfect digital presence. From creating an attractive homepage on the website to an engaging social media platform, the smallest things are worked on and reworked to ensure that everything is right. But what is…
In today’s fiercely competitive world of online shopping, standing out from the crowd is crucial. With countless businesses vying for the attention of your valuable customers, simply hoping they will choose you over and over again is not enough. The…
At Velocity, we are committed to supporting the growth and success of D2C brands in India. Each month, we share inspiring stories of exceptional D2C brands to encourage and motivate you to make a difference in the world. This month,…
Are you struggling to get your Google Ads to perform at their best? One key factor impacting your results is your Ad Quality Score. While there are plenty of knobs to turn to get the most out of your Google…
At Velocity, we’ve always believed in transparency, open communication, and putting our people first. Today, we want to share an important development in our journey – a restructuring that has led to a few changes within our team. We are…
Let us get real—the world of e-commerce is a dynamic and competitive realm where only savvy brands survive. But with so many businesses competing for consumer attention, it can take time for a small business to stand out. Several aspects…
Picture this: a potential customer is just a click away from completing a purchase on your e-commerce site. In this pivotal moment, you have a choice: let them complete their purchase as planned or seize the opportunity to introduce them…
We’re back with another edition of an exciting entrepreneurial journey to success! In this month’s edition of D2C success, let’s unravel one of today’s most dynamic brands to the forefront. Introducing MVMT, a trailblazing force in fashion and accessories, redefining…
As a direct-to-consumer (D2C) e-commerce business, you’re always looking for ways to increase your conversions and boost sales. One effective way to achieve these goals is by using website popup ads. Popup ads can be a powerful tool for capturing…
In the fiercely competitive world of e-commerce, getting traffic to your website is just half the battle. The other crucial half is converting those visitors into paying customers. The key to a successful e-commerce business lies in how well you’re…
If you are an existing seller on Shopify, or for that matter, any e-commerce platform, you need to consistently drive traffic to your online store. Considering the massive competition in the online selling pace, this is not easy. Thankfully, there…
Embarking on an online business journey requires a great product idea and a dependable supply. In this dynamic landscape, Alibaba.com emerges as the unrivaled champion, serving as the world’s largest B2B marketplace. As the world’s largest B2B marketplace, it provides…
In everyday life, people decide to spend money on what they feel genuinely gives them value. Selling is all about convincing people that they are getting the right thing at the right price. So how does a business crack the…
Welcome back to another captivating edition of our D2C stories, where we delve into the world of entrepreneurship, innovation, and creativity that narrates a tale of triumph. In this edition, we shine a spotlight on the incredible journey of BarkBox, a…
For most direct-to-consumer (D2C) brands, online advertising and marketing are the best way to reach their target audience. D2C brands have gone from entering the market with little to no brand awareness to generating immense popularity through digital channels, specifically…
Over 4.74 billion people across the world use social media. Every day, a person spends an average of 2 hours and 28 minutes per day on social media. This, in turn, makes social media a hotbed of online buyers. And…
Most big brands like Bewkoof and Chumbak have been able to build brand loyalty with a huge consumer base because of impeccable customer retention strategies. But most D2C businesses find it challenging to retain their customers. To help you build…
At Velocity, we love narrating inspiring success stories of leading D2C brands to help budding entrepreneurs join the bandwagon. The next in our storytelling series is Everlane, a fashion retail brand for everyone. From its humble beginnings to where Everlane…
The Indian Direct-to-Consumer (D2C) market is rife with opportunities, making it a hot favorite for entrepreneurs and investors alike. According to the Confederation of Indian Industry (CII) data, the segment is growing at an impressive Compound Annual Growth Rate (CAGR) of…
In today’s competitive business landscape, companies are constantly seeking innovative strategies to maximize their revenues and gain a competitive edge. One such strategy that has gained significant attention in recent years is Revenue Growth Management (RGM). Revenue Growth Management is…
Launching a new product is an exciting yet challenging endeavor for any business, especially for direct-to-consumer (D2C) brands. In today’s fast-paced digital landscape, where consumers have endless options at their fingertips, a well-executed product launch strategy is crucial for success.…
In the world of digital marketing, measuring the success of your campaigns is critical to driving sustainable growth for your business. One of the most important metrics for evaluating your marketing ROI is cost per acquisition (CPA). CPA is the…
Per IBEF, India’s e-commerce market is expected to reach US$ 111 billion by 2024 and US$ 200 billion by 2026. With more and more shoppers preferring online shopping to in-store shopping, and a majority of brands, irrespective of their size,…
Don’t you find it annoying when you go to buy clothes from a store, and you really like a pair of jeans or a nice t-shirt, but somehow the fitting is just off? Either the waist is perfect, but the…
Inventory is the bread and butter of a business. It is the list of items, component parts, and raw materials that a company either uses in production or sells for revenue. In this blog post, we tell you how you…
The world of digital advertising has been growing exponentially in recent years, and with it, the need for effective metrics to measure the success of advertising campaigns. One such metric is Return on Ad Spend (ROAS), which is a key…
A product launch is an exciting event for any D2C brand, but it’s not enough to simply release a new product and hope that customers will come flocking. To generate buzz and drive sales, you need to effectively communicate the…
Welcome to the age of data-driven decision-making! With businesses generating more data than ever before, making informed decisions quickly can be a daunting task. In fact, on average, businesses spend 4.5 hours per week analyzing data, draining valuable time and…
Welcome to this month’s edition of Bootstrapped Heroes Story, where we celebrate the incredible journeys of inspiring entrepreneurs. Today we will share the story of Jacquelyn De Jesu, an art director-turned-entrepreneur and founder of Shhhowercap. From being an art director…
Coupons will always remain a valuable part of any consumer’s shopping journey, no matter how much things change! They can be just the thing you need to pique the interest of your customers and drive loyalty and conversions. A recent…
The digital age has brought us a multitude of possibilities and opportunities, with influencer marketing being one of the most captivating developments. Brands now have access to an army of celebrities or everyday people who can drive the purchasing decisions…
We, humans, are social creatures. Whether good or bad, we love to share our experiences with our social groups. And that’s the foundational reason why referral marketing works. With referral marketing, you turn your existing customers into brand advocates and…
E-Commerce continues to grow in importance globally. To keep your brand in people’s minds, their journey to your product, starting with packaging, has to be memorable. Packaging trends have seen a seismic shift— from plain cardboard boxes to customized, handmade…
Today, we’ve got a real treat – an inspiring story of two remarkable female entrepreneurs and their burgeoning brand – FIGS. We’ve all been in hospitals and seen healthcare professionals wearing the same, rough cotton scrubs. These uniforms were designed…
Product descriptions play a crucial role for Ecommerce and D2C businesses. Investing time into writing quality product descriptions is a great way to rank in search results, capitalize on long-tail search queries, understand customer search intent and attract them. According…
If you’ve been following our blog, you’d already know how important it is to manage your inventory efficiently. In this blog post, we tell you how those stocks you’ve been hoarding in your warehouse (Yes, overstocking) are affecting you right…
Premium apparel & fashion brand D’chica has raised 1.62 Crores from Velocity since Aug 2020. India’s largest revenue-based financier. D’Chica was founded in 2019 by sister-in-law duo Vani Chugh Kabra & Richa Kapila with a mission to transform the needs…
Welcome to this month’s edition of Bootstrapped Heroes Story! Today, we are sharing the incredible journey of Moiz Ali, an inspiring entrepreneur and founder of Native – the fastest growing deodorant company in the United States. Native’s massive success in…
We are thrilled to launch India’s first chatbot tool that is integrated with ChatGPT. We have integrated this latest advancement in artificial intelligence with our existing analytics tool – Velocity Insights. Velocity Insights, India’s largest eCommerce analytics platform, is trusted…
Winning over a new customer is not an easy feat. A lot of planning goes into building strategies around acquiring a new customer. Brands spend millions on marketing to ensure they reach the right target audience. One metric that these…
Once a startup or small business finds its footing in the market and generates expected revenue, the ideal next step is to expand. Business expansion can mean hiring more people, buying more equipment, opening a new branch, or venturing into…
When it comes to inventory management, many businesses find themselves at a crossroads to keep an optimum level of stocks and prevent issues like stockouts and overstocking. In this blog, we will cover ABC analysis for inventory management – where…
In this month’s Bootstrapped Heroes Stories, we discuss the remarkable journey of FusionCharts, a data visualization SaaS company, and its Founder, Pallav Nadhani. From being a source of pocket money to having 85% of the Fortune 500 businesses as clients…
Growth is an essential part of a business. While it may have a loyal clientele and sufficient profits, many entrepreneurs do not have enough capital to expand their business. In such cases, the best path to take is to raise…
If you are a business owner, the one thing on top of your wishlist would be the plan to grow and expand your business. Growth isn’t just an aspiration; it is a necessity. A business’s growth positively impacts the workforce’s…
At Velocity, we are on a mission to empower India’s D2C dreams. While we aim to shape the future of banking and financial services for new-age businesses in India through revenue-based financing, we also aim to inspire you by sharing…
Premium health and nutrition brand Suwasthi has raised 2 Crores from Velocity, India’s largest revenue-based financier. Suwasthi was started in 2017 by Kunwar Singh with a simple vision – to tap into the opportunity in the growing D2C space. The…
Too much has been written about the different ways to raise funds for startups or small businesses. And yet, many budding startups fail to get the right funding at the right time. This can be majorly attributed to the lack…
When it comes to funding a business, there are a multitude of loan options, especially in a country like India. However, businesses often choose the wrong lender or the wrong type of loan, which harms their growth. At Velocity, we…
Every business, small or large, needs money to cover its daily expenses. For MSMEs and startups that are yet to realize huge revenues, it might be a challenge to maintain a positive cash flow. In such cases, businesses turn to…
The E-commerce model has forever changed the way businesses operate globally. In 2022, the Indian e-commerce market is predicted to increase by 21.5%, reaching US$ 74.8 Billion. While it is safe to say that the market is booming for online…
Finding the right source of funding for your startup is more important than you think. It affects the growth potential, your authority, and the future of your business. If you’ve been following our blog, you will know just how significant…
In 2014, a homegrown bootstrapped D2C brand called “Noise” started selling smartphone accessories like cases and covers on online platforms such as amazon and Flipkart. In 2017, it clocked about Rs 24 crore in sales, of which Rs 15 crore…
Recent studies show that only 48% of small businesses have met their financing needs. Many might argue it is because of the lack of funding sources, but we believe it is majorly because of the lack of knowledge and understanding…
Getting the right business finance is possibly the most critical event for a startup to ensure rapid growth. While the market relies heavily on angel investors and venture capitalists for funding, business loans are in no way behind. When availing…
If you are a startup founder looking for funds for your seed-stage startup, you would be familiar with angel investors. Angel investing is the type of financing where wealthy individuals invest their own money in high-growth, high-potential startups in their…
In this month’s Bootstrapped Heroes Stories edition, we bring to you the story of 5-Hour Energy Drink and its founder Manoj Bhargava. Starting on the shelves of mom-and-pop convenience stores, the 5-Hour Energy Drink is today counted among the greatest…
A billion-dollar business empire cannot be a reality with just a brilliant idea and a solid core team. Often, these ideas fail to come to fruition if not supplemented with enough capital. While it might look like venture capitalists and…
As a founder, one of the most important activities you’d be engaging in to grow your business, and even spend months preparing for, would be funding. Per studies by TechCrunch, companies raise nearly three rounds before they get to Series…
Premium D2C Personal Care brand Zlade has raised 1.1 Crores from Velocity, India’s largest revenue-based financier, across 3 rounds of financing. Pune-based Zlade was founded in 2015 and is one of India’s leading brands in the shaving and manscaping category.…
Per a survey by the United Nations Conference on Trade and Development, the trends for online shopping have changed tremendously since the pandemic. While many brands have had to revamp their business models to ensure business continuity, one brand had…
Angel investors can provide anywhere between a few thousand dollars up to several hundred thousand dollars, depending on the investor and the startup. Angel investors generally prefer investing in a wide range of categories to minimize their risk. The term…
The stories of founders who built bootstrapped empires are inspiring. However, not every brilliant mind has the capital to make that happen. While some do start off with the savings they have, as the business grows, the need for more…
The bootstrapped giant series is based on Velocity’s deep-rooted belief that small but viable business ideas can scale and be highly profitable without VC Funds or angel investments. Inspired by the mantra that chasing customer satisfaction is always more profitable…
We are excited to announce the launch of D2C Industry Benchmarks for businesses in India. The D2C Industry Benchmarks will help businesses put their performance metrics in context, offering insights into the segment-level benchmarks. It will help D2C businesses gain…
Just 5 years ago, many articles were written about it being the end of startups. Fast-forward to today: India has seen twenty times more startups in five years, many of them going on to become unicorns! While a great idea…
If you’re a startup looking to raise your first seed funding, the ocean of information available on the internet can seem daunting. To make it easier, we at Velocity have come up with the ultimate seed funding for startups faqs,…
Recent research found that funding into privately held Indian start-ups crossed USD 10 billion for the first time ever in Q3 last year. With the entrepreneurship spirit soaring high and startups mushrooming across the country (as many as 14 unicorns…
If you think Instagram is only for posting pretty pictures and travel videos, think again! With more than 1 billion active monthly users, Instagram has grown tremendously and become a solid platform for businesses to connect with their potential customers…
With the aim of enabling the growth of Direct-To-Consumer (D2C) brands in India, Velocity, India’s leading revenue based financier, has partnered with Adyogi, one of the India’s leading marketing agencies, to launch a Growth Accelerator Program. The program which is…
The next story in our bootstrapped heroes series is just as inspiring as the last. We’re excited to get started and share more about the entrepreneurial journey of yet another successful brand! Are you too? The online mattress is the hottest…
Venture capital and private equity, though different, have often been used interchangeably. However, it is critical to understand the difference between them (venture capital vs private equity) to determine which one would be suitable for your business. In this blog…
The last two years have been highly eventful in the startup world. We saw tons of new brands mushrooming across the country. One of the major factors that enabled this was the generous venture capital funding towards the growing businesses.…
At Velocity, we love coming up with high-quality content that is fresh, easy to grasp, and inspiring. With every article we write, we strive to bring you content that can help you break all barriers and take your next step…
A study by Nielson found that consumer brands that demonstrate commitment to sustainability outperform those that don’t. Sustainability has become a mantra that various brands across the globe are starting to live by. One of the core elements of operations…
Imagine you are a consumer who has been saving up for a specific product you saw on an online storefront. After two weeks, you get all excited when you finally have enough money to buy that exclusive product, only to…
If you haven’t been living under a rock, you will know what has taken Instagram by storm in the last couple of years— Instagram Reels! What started off as an offering similar to the famous video sharing platform, ‘TikTok’ has…
Direct-to-consumer (D2C) brand French Crown, a premium menswear brand that makes French-style, sustainable clothing, has raised Rs 2 crores from Velocity.in, India’s largest revenue-based financier. Launched in 2017 by the brother duo – Bhavdip Ghevariya and Ilesh Ghevariya, French Crown…
At Velocity, we are on a mission to empower India’s D2C dreams, not only by providing revenue-based financing but by sharing inspirational stories of highly successful brands to keep your entrepreneurial spirit up. These stories take you through the trials…
Personalization plays a crucial role in strengthening customer relationships. As much as 80% of customers are more likely to purchase a product or service from a brand that provides personalized experiences. And one of the most effective ways of providing…
If you’re a D2C brand with an Instagram business profile, we are sure you have tons of posts with ‘Link in bio’ in the caption. And that link would lead to a landing page with amazing products that you would…
Inventory is undoubtedly the prime asset of a business. Most of the profit for a company comes from selling its inventory. Managing it needs to be efficient, accurate, and proactive. If you have too much unnecessary inventory, it can tie…
Home health and fitness products brand JSB Healthcare has raised Rs 2.5 crores from Velocity across two rounds of financing. Based out of New Delhi, JSB Healthcare is one of India’s leading brands in the health and fitness industry. It carries a vast line…
Are you a growing D2C or eCommerce brand looking to manage your supply chain? Or do you simply want to be prepared for disruptions in the market? Safety stock is a critical part of managing your supply chain and is…
If you aren’t already aware: Instagram is a big deal. Instagram’s median engagement rate is 1.22%. That’s 13.5x higher than Facebook posts and 27x higher than a Tweet. It allows brands to connect with their customers, like never before and is…
Welcome to our Inspirational D2C Stories Edition. Here, we share stories of some direct-to-consumer (D2C) brands that trusted their vision and approach to become big. This month, we will talk about shaving. Wait, what? You don’t want to? For most people,…
Direct-to-consumer (D2C) online fashion clothing brand Label Shaurya Sanadhya has raised an undisclosed amount from Velocity, India’s largest revenue-based financier. Founded by Shaurya Sanadhya, a multi-faceted Pune-based fashionista-turned-entrepreneur, the brand offers ethnic wear, western wear, festive wear, accessories, etc for…
This is part 3 of our blog series on Instagram Ads. If you haven’t read our previous posts, you can find them here: Being an active member of the social media ecosystem is integral part of social media marketing. And…
Note: This is part two of our blog series on Instagram Ads. If you haven’t already read our blog post on “Building A Winning Instagram Ads Strategy”, you can find it here. It takes you through the different types of…
If you’re a business running a page on Instagram looking for ways to ‘boost’ your sales or engagement on the platform, Instagram Ads are the way to go. Why? According to Hootsuite’s Digital 2021 October Global Statshot report 27% of…
Instagram has become one of the most sought-after marketing tools in the recent past. Specifically, its ‘Instagram Stories’ feature has been the talk of the town, with over 500 million daily active Stories users! Massive, right? If you’ve not yet…
Every month, in our aim to inspire D2C owners across the globe, we celebrate D2C brands who started their humble journey but made it big with their strong ethos, future-focus, and customer-centric approach. This time, we decode the success of…
Influencer marketing is one of the most effective forms of Instagram Marketing for your D2C brand. For every $1 spent on influencer marketing, brands earn up to $5.78 in return. But how do you choose the right influencers for your…
With more shoppers heading to Amazon to find & purchase products, it is not surprising to see many D2C brands expanding their budget to advertise on Amazon. But only increasing the budget will not help you get more sales; instead,…
Direct-to-consumer (D2C) brand The Clownfish has raised an undisclosed amount of financing from Velocity India’s largest revenue-based financier. This is the first round of external financing raised by them. The Clownfish is a luggage lifestyle brand with products ranging from…
Social media is ever evolving and a great place for content creators. Each day you log in, there’s something new happening and you can never escape the buzz. And with that, businesses get a whole new avenue to position and…
We are back yet again with our next story in the bootstrapped heroes series, and we are excited to get started! Are you too? Our bootstrapped heroes series is dedicated to entrepreneurs who believe in their idea, are ready to put…
We are glad to share with you all that Velocity has raised $20.0 million in Series A funding led by Peter Thiel’s Valar Ventures, a US-based VC firm. Launched in early 2020, we are proud to have established revenue-based financing…
Amazon sells more than 1 million products daily, and if you do the simple maths, it’s more than ten products per second. Fascinating, isn’t it? But what is more interesting is the accuracy with which Amazon displays the search results,…
Cart abandonment is a pressing issue for most e-commerce businesses. According to statistics, 69% of online shoppers leave without completing an order. However, if the shopping cart abandonment email campaigns are opened, 21% of them are clicked on and 50%…
Running a successful E-commerce business requires you to have a firm hold on your metrics, especially when you are selling on Amazon. Keeping their customer-centric approach, Amazon uses specific performance metrics to evaluate the best sellers for their buy box…
Welcome back to our next edition of bootstrapped heroes series – where apart from celebrating the grit, resilience, and achievements of entrepreneurs who made it big on their own terms, we also learn some great lessons on running a thriving…
As more than 85% of customers check at least 10 reviews before making a buying decision – Amazon product reviews are the new digital word of mouth for your business. Good reviews are public proof that people like your product.…
Selling on Amazon may seem very tempting for the simple reason that you don’t have to spend money to drive traffic to your website. Instead, you get an opportunity to attract millions of customers already visiting with high intent of…
First impressions are important. A welcome email series helps you build relationships with the subscribers by thanking them upon sign up and giving them a clear understanding of what you do and what they can expect from your brand. Apart…
With about 1.9 million active sellers Amazon is the biggest marketplace for sellers worldwide. If you own a D2C brand, the chances are you are either already selling on Amazon or are planning to launch soon. In either case, just…
Email marketing is one of the oldest and most effective strategies to grow your brand. It helps you build relationships with your audience while also driving conversions and amplifying brand awareness. D2C businesses and eCommerce brands can leverage email marketing…
Who would have thought that you could create an iconic lifestyle brand by selling prescription glasses online? Defying all odds, Warby Parker, famously known as “Netflix of Eyewear,” has disrupted the traditional eyewear industry in its 11 years of existence.…
Almost all startups need extra capital at different stages in their business lifecycle. From paying vendors and doing marketing activities to growing your business and developing your product further, you need capital. And for that, various financing options are available…
Revenue based funding is a unique financing model that lets you raise funds without diluting equity or providing collateral. There’s no headache of a fixed monthly instalment or tenure. You pay a percentage of your future revenues till you repay…
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