Think of alternative finance as the rebel in the finance world – it’s not into the usual banking and market dynamics. Now, inside this rebel club is something called ‘Fintech,’ which includes companies and tech changing how we handle money.…
The Indian E-commerce dynamic is growing rapidly, and it is expected to reach US$ 163 billion by 2026. Unsurprisingly, every online store wants a slice of it. But this is not easy considering the fact that there are thousands of…
The year-end holiday season is filled with excitement, cheer and, of course, lots of shopping. During this time, customers are on a constant hunt for gifts for their family, friends, colleagues and more. Therefore, this is a crucial time for…
Our D2C storybook continues and we are back with another hero whose success is a result of its dedication to quality, style, and the pursuit of excellence. In the modern fashion industry, often only a handful brands manage to rise…
Do you know that more often than not, the things you buy are not merely because of your need for the product but also because you are psychologically persuaded to do so? Such is the power of persuasion. Persuasion is…
For e-commerce shoppers, checking the five-star and negative reviews are probably their immediate action while they consider a purchase on the website. While the product includes a detailed explanation from the brand, it is often much more relatable when one…
Revenue-based financing (RBF) is a financial innovation that has been gaining traction among businesses in recent years. This innovative way of getting funds lets companies raise capital by committing a share of their future revenues. It offers a flexible repayment…
We are back with another enthralling edition of our D2C chronicles where ground-breaking ideas meet boundless enterprising spirits to create a narrative of victory. Today, we shed light upon Snitch, a company that has taken the entire nation by storm,…
Before we discuss in detail about Ecommerce cross selling and how D2C brands are using it to grow their AOV, here is a scenario of how it actually works. After months of hard work, Founder Rohit was thrilled as his…
Every D2C brand spends hours creating the perfect digital presence. From creating an attractive homepage on the website to an engaging social media platform, the smallest things are worked on and reworked to ensure that everything is right. But what is…
In today’s fiercely competitive world of online shopping, standing out from the crowd is crucial. With countless businesses vying for the attention of your valuable customers, simply hoping they will choose you over and over again is not enough. The…
At Velocity, we are committed to supporting the growth and success of D2C brands in India. Each month, we share inspiring stories of exceptional D2C brands to encourage and motivate you to make a difference in the world. This month,…
Are you struggling to get your Google Ads to perform at their best? One key factor impacting your results is your Ad Quality Score. While there are plenty of knobs to turn to get the most out of your Google…
At Velocity, we’ve always believed in transparency, open communication, and putting our people first. Today, we want to share an important development in our journey – a restructuring that has led to a few changes within our team. We are…
Let us get real—the world of e-commerce is a dynamic and competitive realm where only savvy brands survive. But with so many businesses competing for consumer attention, it can take time for a small business to stand out. Several aspects…
Picture this: a potential customer is just a click away from completing a purchase on your e-commerce site. In this pivotal moment, you have a choice: let them complete their purchase as planned or seize the opportunity to introduce them…
We’re back with another edition of an exciting entrepreneurial journey to success! In this month’s edition of D2C success, let’s unravel one of today’s most dynamic brands to the forefront. Introducing MVMT, a trailblazing force in fashion and accessories, redefining…
As a direct-to-consumer (D2C) e-commerce business, you’re always looking for ways to increase your conversions and boost sales. One effective way to achieve these goals is by using website popup ads. Popup ads can be a powerful tool for capturing…
In the fiercely competitive world of e-commerce, getting traffic to your website is just half the battle. The other crucial half is converting those visitors into paying customers. The key to a successful e-commerce business lies in how well you’re…
If you are an existing seller on Shopify, or for that matter, any e-commerce platform, you need to consistently drive traffic to your online store. Considering the massive competition in the online selling pace, this is not easy. Thankfully, there…
Embarking on an online business journey requires a great product idea and a dependable supply. In this dynamic landscape, Alibaba.com emerges as the unrivaled champion, serving as the world’s largest B2B marketplace. As the world’s largest B2B marketplace, it provides…
In everyday life, people decide to spend money on what they feel genuinely gives them value. Selling is all about convincing people that they are getting the right thing at the right price. So how does a business crack the…
Welcome back to another captivating edition of our D2C stories, where we delve into the world of entrepreneurship, innovation, and creativity that narrates a tale of triumph. In this edition, we shine a spotlight on the incredible journey of BarkBox, a…
For most direct-to-consumer (D2C) brands, online advertising and marketing are the best way to reach their target audience. D2C brands have gone from entering the market with little to no brand awareness to generating immense popularity through digital channels, specifically…
Over 4.74 billion people across the world use social media. Every day, a person spends an average of 2 hours and 28 minutes per day on social media. This, in turn, makes social media a hotbed of online buyers. And…
Most big brands like Bewkoof and Chumbak have been able to build brand loyalty with a huge consumer base because of impeccable customer retention strategies. But most D2C businesses find it challenging to retain their customers. To help you build…
At Velocity, we love narrating inspiring success stories of leading D2C brands to help budding entrepreneurs join the bandwagon. The next in our storytelling series is Everlane, a fashion retail brand for everyone. From its humble beginnings to where Everlane…
How many times have you found yourself buying a product because someone else on social media recommended it? If the answer is at least once, you have unwittingly played a role in a brand’s influencer marketing strategy. In the age…
The Indian Direct-to-Consumer (D2C) market is rife with opportunities, making it a hot favorite for entrepreneurs and investors alike. According to the Confederation of Indian Industry (CII) data, the segment is growing at an impressive Compound Annual Growth Rate (CAGR) of…
In today’s competitive business landscape, companies are constantly seeking innovative strategies to maximize their revenues and gain a competitive edge. One such strategy that has gained significant attention in recent years is Revenue Growth Management (RGM). Revenue Growth Management is…
Launching a new product is an exciting yet challenging endeavor for any business, especially for direct-to-consumer (D2C) brands. In today’s fast-paced digital landscape, where consumers have endless options at their fingertips, a well-executed product launch strategy is crucial for success.…
In the world of digital marketing, measuring the success of your campaigns is critical to driving sustainable growth for your business. One of the most important metrics for evaluating your marketing ROI is cost per acquisition (CPA). CPA is the…
Per IBEF, India’s e-commerce market is expected to reach US$ 111 billion by 2024 and US$ 200 billion by 2026. With more and more shoppers preferring online shopping to in-store shopping, and a majority of brands, irrespective of their size,…
Don’t you find it annoying when you go to buy clothes from a store, and you really like a pair of jeans or a nice t-shirt, but somehow the fitting is just off? Either the waist is perfect, but the…
Inventory is the bread and butter of a business. It is the list of items, component parts, and raw materials that a company either uses in production or sells for revenue. In this blog post, we tell you how you…
The world of digital advertising has been growing exponentially in recent years, and with it, the need for effective metrics to measure the success of advertising campaigns. One such metric is Return on Ad Spend (ROAS), which is a key…
A product launch is an exciting event for any D2C brand, but it’s not enough to simply release a new product and hope that customers will come flocking. To generate buzz and drive sales, you need to effectively communicate the…
Welcome to the age of data-driven decision-making! With businesses generating more data than ever before, making informed decisions quickly can be a daunting task. In fact, on average, businesses spend 4.5 hours per week analyzing data, draining valuable time and…
Welcome to this month’s edition of Bootstrapped Heroes Story, where we celebrate the incredible journeys of inspiring entrepreneurs. Today we will share the story of Jacquelyn De Jesu, an art director-turned-entrepreneur and founder of Shhhowercap. From being an art director…
Coupons will always remain a valuable part of any consumer’s shopping journey, no matter how much things change! They can be just the thing you need to pique the interest of your customers and drive loyalty and conversions. A recent…
The digital age has brought us a multitude of possibilities and opportunities, with influencer marketing being one of the most captivating developments. Brands now have access to an army of celebrities or everyday people who can drive the purchasing decisions…
We, humans, are social creatures. Whether good or bad, we love to share our experiences with our social groups. And that’s the foundational reason why referral marketing works. With referral marketing, you turn your existing customers into brand advocates and…
E-Commerce continues to grow in importance globally. To keep your brand in people’s minds, their journey to your product, starting with packaging, has to be memorable. Packaging trends have seen a seismic shift— from plain cardboard boxes to customized, handmade…
Today, we’ve got a real treat – an inspiring story of two remarkable female entrepreneurs and their burgeoning brand – FIGS. We’ve all been in hospitals and seen healthcare professionals wearing the same, rough cotton scrubs. These uniforms were designed…
Product descriptions play a crucial role for Ecommerce and D2C businesses. Investing time into writing quality product descriptions is a great way to rank in search results, capitalize on long-tail search queries, understand customer search intent and attract them. According…
If you’ve been following our blog, you’d already know how important it is to manage your inventory efficiently. In this blog post, we tell you how those stocks you’ve been hoarding in your warehouse (Yes, overstocking) are affecting you right…
Premium apparel & fashion brand D’chica has raised 1.62 Crores from Velocity since Aug 2020. India’s largest revenue-based financier. D’Chica was founded in 2019 by sister-in-law duo Vani Chugh Kabra & Richa Kapila with a mission to transform the needs…
Welcome to this month’s edition of Bootstrapped Heroes Story! Today, we are sharing the incredible journey of Moiz Ali, an inspiring entrepreneur and founder of Native – the fastest growing deodorant company in the United States. Native’s massive success in…
We are thrilled to launch India’s first chatbot tool that is integrated with ChatGPT. We have integrated this latest advancement in artificial intelligence with our existing analytics tool – Velocity Insights. Velocity Insights, India’s largest eCommerce analytics platform, is trusted…
Winning over a new customer is not an easy feat. A lot of planning goes into building strategies around acquiring a new customer. Brands spend millions on marketing to ensure they reach the right target audience. One metric that these…
Once a startup or small business finds its footing in the market and generates expected revenue, the ideal next step is to expand. Business expansion can mean hiring more people, buying more equipment, opening a new branch, or venturing into…
When it comes to inventory management, many businesses find themselves at a crossroads to keep an optimum level of stocks and prevent issues like stockouts and overstocking. In this blog, we will cover ABC analysis for inventory management – where…
In this month’s Bootstrapped Heroes Stories, we discuss the remarkable journey of FusionCharts, a data visualization SaaS company, and its Founder, Pallav Nadhani. From being a source of pocket money to having 85% of the Fortune 500 businesses as clients…
Growth is an essential part of a business. While it may have a loyal clientele and sufficient profits, many entrepreneurs do not have enough capital to expand their business. In such cases, the best path to take is to raise…
If you are a business owner, the one thing on top of your wishlist would be the plan to grow and expand your business. Growth isn’t just an aspiration; it is a necessity. A business’s growth positively impacts the workforce’s…
At Velocity, we are on a mission to empower India’s D2C dreams. While we aim to shape the future of banking and financial services for new-age businesses in India through revenue-based financing, we also aim to inspire you by sharing…
Premium health and nutrition brand Suwasthi has raised 2 Crores from Velocity, India’s largest revenue-based financier. Suwasthi was started in 2017 by Kunwar Singh with a simple vision – to tap into the opportunity in the growing D2C space. The…
Too much has been written about the different ways to raise funds for startups or small businesses. And yet, many budding startups fail to get the right funding at the right time. This can be majorly attributed to the lack…
When it comes to funding a business, there are a multitude of loan options, especially in a country like India. However, businesses often choose the wrong lender or the wrong type of loan, which harms their growth. At Velocity, we…
Coupon websites are a dime a dozen these days, but Hyderabad-based GrabOn has changed the game and the way we think about coupons. With a focus on creating a great user experience, genuine real-time coupons, and technology innovation, GrabOn is…
Every business, small or large, needs money to cover its daily expenses. For MSMEs and startups that are yet to realize huge revenues, it might be a challenge to maintain a positive cash flow. In such cases, businesses turn to…
The E-commerce model has forever changed the way businesses operate globally. In 2022, the Indian e-commerce market is predicted to increase by 21.5%, reaching US$ 74.8 Billion. While it is safe to say that the market is booming for online…
Finding the right source of funding for your startup is more important than you think. It affects the growth potential, your authority, and the future of your business. If you’ve been following our blog, you will know just how significant…
The Micro, Small, & Medium Enterprises (MSMEs) contribute to 29% of India’s GDP, and are responsible for almost half of the nation’s exports. On the other hand, startups have been mushrooming across the country and are a massive contributor to…
The decision to embark on a journey to financial independence by starting a business is inspiring. This is especially true in the case of women entrepreneurs who, for centuries, have been conditioned to think business isn’t for them. Today, India…
In 2014, a homegrown bootstrapped D2C brand called “Noise” started selling smartphone accessories like cases and covers on online platforms such as amazon and Flipkart. In 2017, it clocked about Rs 24 crore in sales, of which Rs 15 crore…
Recent studies show that only 48% of small businesses have met their financing needs. Many might argue it is because of the lack of funding sources, but we believe it is majorly because of the lack of knowledge and understanding…
Getting the right business finance is possibly the most critical event for a startup to ensure rapid growth. While the market relies heavily on angel investors and venture capitalists for funding, business loans are in no way behind. When availing…
If you are a startup founder looking for funds for your seed-stage startup, you would be familiar with angel investors. Angel investing is the type of financing where wealthy individuals invest their own money in high-growth, high-potential startups in their…
In this month’s Bootstrapped Heroes Stories edition, we bring to you the story of 5-Hour Energy Drink and its founder Manoj Bhargava. Starting on the shelves of mom-and-pop convenience stores, the 5-Hour Energy Drink is today counted among the greatest…
A billion-dollar business empire cannot be a reality with just a brilliant idea and a solid core team. Often, these ideas fail to come to fruition if not supplemented with enough capital. While it might look like venture capitalists and…
The D2C market in India has seen new brands mushrooming across the country, serving different industries, right from health and wellness, to food and beverage, to clothing and fashion. What keeps these D2C startups afloat is the generous funding from…
As a founder, one of the most important activities you’d be engaging in to grow your business, and even spend months preparing for, would be funding. Per studies by TechCrunch, companies raise nearly three rounds before they get to Series…
Premium D2C Personal Care brand Zlade has raised 1.1 Crores from Velocity, India’s largest revenue-based financier, across 3 rounds of financing. Pune-based Zlade was founded in 2015 and is one of India’s leading brands in the shaving and manscaping category.…
For most startup founders, angel investors are truly angels in disguise as they help their business stay afloat and grow. Angel investing is the type of funding where wealthy individuals with prior experience in startups invest in budding startups in…
Per a survey by the United Nations Conference on Trade and Development, the trends for online shopping have changed tremendously since the pandemic. While many brands have had to revamp their business models to ensure business continuity, one brand had…
As an entrepreneur, you would have come across the term “angel investing” quite often in your pre-seed funding phase. While you might have some ideas about what angel investing is, it is easy to get confused with the different funding…
The stories of founders who built bootstrapped empires are inspiring. However, not every brilliant mind has the capital to make that happen. While some do start off with the savings they have, as the business grows, the need for more…
The bootstrapped giant series is based on Velocity’s deep-rooted belief that small but viable business ideas can scale and be highly profitable without VC Funds or angel investments. Inspired by the mantra that chasing customer satisfaction is always more profitable…
We are excited to announce the launch of D2C Industry Benchmarks for businesses in India. The D2C Industry Benchmarks will help businesses put their performance metrics in context, offering insights into the segment-level benchmarks. It will help D2C businesses gain…
Just 5 years ago, many articles were written about it being the end of startups. Fast-forward to today: India has seen twenty times more startups in five years, many of them going on to become unicorns! While a great idea…
If you’re a startup looking to raise your first seed funding, the ocean of information available on the internet can seem daunting. To make it easier, we at Velocity have come up with the ultimate seed funding for startups faqs,…
Recent research found that funding into privately held Indian start-ups crossed USD 10 billion for the first time ever in Q3 last year. With the entrepreneurship spirit soaring high and startups mushrooming across the country (as many as 14 unicorns…
If you think Instagram is only for posting pretty pictures and travel videos, think again! With more than 1 billion active monthly users, Instagram has grown tremendously and become a solid platform for businesses to connect with their potential customers…
With the aim of enabling the growth of Direct-To-Consumer (D2C) brands in India, Velocity, India’s leading revenue based financier, has partnered with Adyogi, one of the India’s leading marketing agencies, to launch a Growth Accelerator Program. The program which is…
The next story in our bootstrapped heroes series is just as inspiring as the last. We’re excited to get started and share more about the entrepreneurial journey of yet another successful brand! Are you too? The online mattress is the hottest…
If you are an entrepreneur looking to start a new D2C business, you must be looking for ways to raise capital. With multiple sources of funding available in the market today, identifying the right funding partner is both easy and…
Venture capital and private equity, though different, have often been used interchangeably. However, it is critical to understand the difference between them (venture capital vs private equity) to determine which one would be suitable for your business. In this blog…
The last two years have been highly eventful in the startup world. We saw tons of new brands mushrooming across the country. One of the major factors that enabled this was the generous venture capital funding towards the growing businesses.…
At Velocity, we love coming up with high-quality content that is fresh, easy to grasp, and inspiring. With every article we write, we strive to bring you content that can help you break all barriers and take your next step…
A study by Nielson found that consumer brands that demonstrate commitment to sustainability outperform those that don’t. Sustainability has become a mantra that various brands across the globe are starting to live by. One of the core elements of operations…
Imagine you are a consumer who has been saving up for a specific product you saw on an online storefront. After two weeks, you get all excited when you finally have enough money to buy that exclusive product, only to…
If you haven’t been living under a rock, you will know what has taken Instagram by storm in the last couple of years— Instagram Reels! What started off as an offering similar to the famous video sharing platform, ‘TikTok’ has…
Direct-to-consumer (D2C) brand French Crown, a premium menswear brand that makes French-style, sustainable clothing, has raised Rs 2 crores from Velocity.in, India’s largest revenue-based financier. Launched in 2017 by the brother duo – Bhavdip Ghevariya and Ilesh Ghevariya, French Crown…
At Velocity, we are on a mission to empower India’s D2C dreams, not only by providing revenue-based financing but by sharing inspirational stories of highly successful brands to keep your entrepreneurial spirit up. These stories take you through the trials…
Personalization plays a crucial role in strengthening customer relationships. As much as 80% of customers are more likely to purchase a product or service from a brand that provides personalized experiences. And one of the most effective ways of providing…
If you’re a D2C brand with an Instagram business profile, we are sure you have tons of posts with ‘Link in bio’ in the caption. And that link would lead to a landing page with amazing products that you would…
Inventory is undoubtedly the prime asset of a business. Most of the profit for a company comes from selling its inventory. Managing it needs to be efficient, accurate, and proactive. If you have too much unnecessary inventory, it can tie…
Home health and fitness products brand JSB Healthcare has raised Rs 2.5 crores from Velocity across two rounds of financing. Based out of New Delhi, JSB Healthcare is one of India’s leading brands in the health and fitness industry. It carries a vast line…
Are you a growing D2C or eCommerce brand looking to manage your supply chain? Or do you simply want to be prepared for disruptions in the market? Safety stock is a critical part of managing your supply chain and is…
If you aren’t already aware: Instagram is a big deal. Instagram’s median engagement rate is 1.22%. That’s 13.5x higher than Facebook posts and 27x higher than a Tweet. It allows brands to connect with their customers, like never before and is…
Welcome to our Inspirational D2C Stories Edition. Here, we share stories of some direct-to-consumer (D2C) brands that trusted their vision and approach to become big. This month, we will talk about shaving. Wait, what? You don’t want to? For most people,…
Direct-to-consumer (D2C) online fashion clothing brand Label Shaurya Sanadhya has raised an undisclosed amount from Velocity, India’s largest revenue-based financier. Founded by Shaurya Sanadhya, a multi-faceted Pune-based fashionista-turned-entrepreneur, the brand offers ethnic wear, western wear, festive wear, accessories, etc for…
This is part 3 of our blog series on Instagram Ads. If you haven’t read our previous posts, you can find them here: Being an active member of the social media ecosystem is integral part of social media marketing. And…
Note: This is part two of our blog series on Instagram Ads. If you haven’t already read our blog post on “Building A Winning Instagram Ads Strategy”, you can find it here. It takes you through the different types of…
If you’re a business running a page on Instagram looking for ways to ‘boost’ your sales or engagement on the platform, Instagram Ads are the way to go. Why? According to Hootsuite’s Digital 2021 October Global Statshot report 27% of…
Instagram has become one of the most sought-after marketing tools in the recent past. Specifically, its ‘Instagram Stories’ feature has been the talk of the town, with over 500 million daily active Stories users! Massive, right? If you’ve not yet…
Direct-to-consumer (D2C) brand Jhaji Store, an online pickle store that sells authentic homemade achars, has raised an undisclosed amount from Velocity, India’s largest revenue-based financier. This is the first round of external financing Jhaji Store has raised. Founded in March…
Every month, in our aim to inspire D2C owners across the globe, we celebrate D2C brands who started their humble journey but made it big with their strong ethos, future-focus, and customer-centric approach. This time, we decode the success of…
Influencer marketing is one of the most effective forms of Instagram Marketing for your D2C brand. For every $1 spent on influencer marketing, brands earn up to $5.78 in return. But how do you choose the right influencers for your…
With more shoppers heading to Amazon to find & purchase products, it is not surprising to see many D2C brands expanding their budget to advertise on Amazon. But only increasing the budget will not help you get more sales; instead,…
Direct-to-consumer (D2C) brand The Clownfish has raised an undisclosed amount of financing from Velocity India’s largest revenue-based financier. This is the first round of external financing raised by them. The Clownfish is a luggage lifestyle brand with products ranging from…
Social media is ever evolving and a great place for content creators. Each day you log in, there’s something new happening and you can never escape the buzz. And with that, businesses get a whole new avenue to position and…
We are back yet again with our next story in the bootstrapped heroes series, and we are excited to get started! Are you too? Our bootstrapped heroes series is dedicated to entrepreneurs who believe in their idea, are ready to put…
We are glad to share with you all that Velocity has raised $20.0 million in Series A funding led by Peter Thiel’s Valar Ventures, a US-based VC firm. Launched in early 2020, we are proud to have established revenue-based financing…
Amazon sells more than 1 million products daily, and if you do the simple maths, it’s more than ten products per second. Fascinating, isn’t it? But what is more interesting is the accuracy with which Amazon displays the search results,…
Cart abandonment is a pressing issue for most e-commerce businesses. According to statistics, 69% of online shoppers leave without completing an order. However, if the shopping cart abandonment email campaigns are opened, 21% of them are clicked on and 50%…
Running a successful E-commerce business requires you to have a firm hold on your metrics, especially when you are selling on Amazon. Keeping their customer-centric approach, Amazon uses specific performance metrics to evaluate the best sellers for their buy box…
Welcome back to our next edition of bootstrapped heroes series – where apart from celebrating the grit, resilience, and achievements of entrepreneurs who made it big on their own terms, we also learn some great lessons on running a thriving…
As more than 85% of customers check at least 10 reviews before making a buying decision – Amazon product reviews are the new digital word of mouth for your business. Good reviews are public proof that people like your product.…
Selling on Amazon may seem very tempting for the simple reason that you don’t have to spend money to drive traffic to your website. Instead, you get an opportunity to attract millions of customers already visiting with high intent of…
First impressions are important. A welcome email series helps you build relationships with the subscribers by thanking them upon sign up and giving them a clear understanding of what you do and what they can expect from your brand. Apart…
With about 1.9 million active sellers Amazon is the biggest marketplace for sellers worldwide. If you own a D2C brand, the chances are you are either already selling on Amazon or are planning to launch soon. In either case, just…
Email marketing is one of the oldest and most effective strategies to grow your brand. It helps you build relationships with your audience while also driving conversions and amplifying brand awareness. D2C businesses and eCommerce brands can leverage email marketing…
Who would have thought that you could create an iconic lifestyle brand by selling prescription glasses online? Defying all odds, Warby Parker, famously known as “Netflix of Eyewear,” has disrupted the traditional eyewear industry in its 11 years of existence.…
Almost all startups need extra capital at different stages in their business lifecycle. From paying vendors and doing marketing activities to growing your business and developing your product further, you need capital. And for that, various financing options are available…
Direct-to-consumer (D2C) startup Imagimake has raised an undisclosed round of financing from Velocity, India’s largest revenue-based financier. This is the second round of financing they have raised from Velocity, having previously also raised Rs 4.4 crore in pre-series A funding…
Fundraising for startups has always been crucial to meet their working capital needs and grow faster. Traditionally, business owners have been dependent on venture capital firms, angel investors and banks for raising money at the cost of equity shares or…
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