Empowering Indian Businesses With Alternative Finance

Think of alternative finance as the rebel in the finance world – it’s not into the usual banking and market dynamics. Now, inside this rebel club is something called ‘Fintech,’ which includes companies and tech changing how we handle money.…

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9 Ways D2C Brands Can Increase Year-End Holiday Sales

The year-end holiday season is filled with excitement, cheer and, of course, lots of shopping. During this time, customers are on a constant hunt for gifts for their family, friends, colleagues and more. Therefore, this is a crucial time for…

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The True Classic Triumph: Five Lessons to Learn


Our D2C storybook continues and we are back with another hero whose success is a result of its dedication to quality, style, and the pursuit of excellence. In the modern fashion industry, often only a handful brands  manage to rise…

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Common Misconceptions around Revenue-Based Financing

Revenue-based financing (RBF) is a financial innovation that has been gaining traction among businesses in recent years. This innovative way of getting funds lets companies raise capital by committing a share of their future revenues. It offers a flexible repayment…

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How To Use Google And Facebook Ads For Shopify Success?


If you are an existing seller on Shopify, or for that matter, any e-commerce platform, you need to consistently drive traffic to your online store. Considering the massive competition in the online selling pace, this is not easy. Thankfully, there…

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The Beginners Guide to Importing From China Through Alibaba

Embarking on an online business journey requires a great product idea and a dependable supply. In this dynamic landscape, Alibaba.com emerges as the unrivaled champion, serving as the world’s largest B2B marketplace. As the world’s largest B2B marketplace, it provides…

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15 Most Important E-commerce KPIs And Metrics To Track

E-commerce metrics and KPIs

The Indian Direct-to-Consumer (D2C) market is rife with opportunities, making it a hot favorite for entrepreneurs and investors alike. According to the Confederation of Indian Industry (CII) data, the segment is growing at an impressive Compound Annual Growth Rate (CAGR) of…

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New Product Launch Strategy Guide For D2C Brands 

Product Launch Strategy - a complete guide

Launching a new product is an exciting yet challenging endeavor for any business, especially for direct-to-consumer (D2C) brands. In today’s fast-paced digital landscape, where consumers have endless options at their fingertips, a well-executed product launch strategy is crucial for success.…

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Inventory Management 101: D2C Version

Inventory Management

Inventory is the bread and butter of a business. It is the list of items, component parts, and raw materials that a company either uses in production or sells for revenue. In this blog post, we tell you how you…

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How to Maximize ROI in Advertising: Blended ROAS

The world of digital advertising has been growing exponentially in recent years, and with it, the need for effective metrics to measure the success of advertising campaigns. One such metric is Return on Ad Spend (ROAS), which is a key…

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Advantages of Using Velocity Insights for Your Business

Welcome to the age of data-driven decision-making! With businesses generating more data than ever before, making informed decisions quickly can be a daunting task. In fact, on average, businesses spend 4.5 hours per week analyzing data, draining valuable time and…

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4 Powerful Referral Strategies for D2C Brands

Referral marketing strategies

We, humans, are social creatures. Whether good or bad, we love to share our experiences with our social groups. And that’s the foundational reason why referral marketing works. With referral marketing, you turn your existing customers into brand advocates and…

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4 Packaging Trends for Your E-Commerce Business

Packaging trends for ecommerce business

E-Commerce continues to grow in importance globally. To keep your brand in people’s minds, their journey to your product, starting with packaging, has to be memorable. Packaging trends have seen a seismic shift— from plain cardboard boxes to customized, handmade…

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The Success Story of FIGS: Making Scrubs Cool

The success story of figs

Today, we’ve got a real treat – an inspiring story of two remarkable female entrepreneurs and their burgeoning brand – FIGS. We’ve all been in hospitals and seen healthcare professionals wearing the same, rough cotton scrubs. These uniforms were designed…

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D’chica Raises Rs 1.6 Crores From Velocity

D'chica Raises Rs 1.6 Crores From Velocity

Premium apparel & fashion brand D’chica has raised 1.62 Crores from Velocity since Aug 2020. India’s largest revenue-based financier. D’Chica was founded in 2019 by sister-in-law duo Vani Chugh Kabra & Richa Kapila with a mission to transform the needs…

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Introducing India’s First ChatGPT-Powered AI Assistant – Lexi

India’s first ChatGPT-powered AI assistant - Lexi

We are thrilled to launch India’s first chatbot tool that is integrated with ChatGPT. We have integrated this latest advancement in artificial intelligence with our existing analytics tool – Velocity Insights. Velocity Insights, India’s largest eCommerce analytics platform, is trusted…

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6 Best Loans For Business Expansion In India

loans for business expansion

Once a startup or small business finds its footing in the market and generates expected revenue, the ideal next step is to expand. Business expansion can mean hiring more people, buying more equipment, opening a new branch, or venturing into…

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FusionCharts: The Story of an Accidental Entrepreneur

Fusion chart success story

In this month’s Bootstrapped Heroes Stories, we discuss the remarkable journey of FusionCharts, a data visualization SaaS company, and its Founder, Pallav Nadhani. From being a source of pocket money to having 85% of the Fortune 500 businesses as clients…

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6 Types of Growth Financing For Businesses

types of growth financing

Growth is an essential part of a business. While it may have a loyal clientele and sufficient profits, many entrepreneurs do not have enough capital to expand their business. In such cases, the best path to take is to raise…

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Growth Capital: Everything You Need To Know

what is growth capital

If you are a business owner, the one thing on top of your wishlist would be the plan to grow and expand your business. Growth isn’t just an aspiration; it is a necessity. A business’s growth positively impacts the workforce’s…

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6 Lessons D2C Brands Can Learn From boAt

Boat success story

At Velocity, we are on a mission to empower India’s D2C dreams. While we aim to shape the future of banking and financial services for new-age businesses in India through revenue-based financing, we also aim to inspire you by sharing…

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Suwasthi Raises Rs 2 Crores From Velocity

Premium health and nutrition brand Suwasthi has raised 2 Crores from Velocity, India’s largest revenue-based financier. Suwasthi was started in 2017 by Kunwar Singh with a simple vision – to tap into the opportunity in the growing D2C space. The…

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GrabOn: From Bootstrapped To A Million Dollar Company!

Grabon success story

Coupon websites are a dime a dozen these days, but Hyderabad-based GrabOn has changed the game and the way we think about coupons. With a focus on creating a great user experience, genuine real-time coupons, and technology innovation, GrabOn is…

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How to Get E-Commerce Business Loans in India?

ecommerce business loans in India

The E-commerce model has forever changed the way businesses operate globally. In 2022, the Indian e-commerce market is predicted to increase by 21.5%, reaching US$ 74.8 Billion. While it is safe to say that the market is booming for online…

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9 Types of Business Loans in India 

9 Types of Business Loans in India

Recent studies show that only 48% of small businesses have met their financing needs. Many might argue it is because of the lack of funding sources, but we believe it is majorly because of the lack of knowledge and understanding…

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25 Most Active Angel Investors for Indian D2C Startups


The D2C market in India has seen new brands mushrooming across the country, serving different industries, right from health and wellness, to food and beverage, to clothing and fashion. What keeps these D2C startups afloat is the generous funding from…

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Zlade Raises 1.1 Crores From Velocity

Premium D2C Personal Care brand Zlade has raised 1.1 Crores from Velocity, India’s largest revenue-based financier, across 3 rounds of financing. Pune-based Zlade was founded in 2015 and is one of India’s leading brands in the shaving and manscaping category.…

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The Secret Sauce to Wayfair’s Success

Per a survey by the United Nations Conference on Trade and Development, the trends for online shopping have changed tremendously since the pandemic. While many brands have had to revamp their business models to ensure business continuity, one brand had…

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5 Lessons Aspiring Startup Founders Can Learn From Wingify

The bootstrapped giant series is based on Velocity’s deep-rooted belief that small but viable business ideas can scale and be highly profitable without VC Funds or angel investments. Inspired by the mantra that chasing customer satisfaction is always more profitable…

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A Comprehensive Guide To Seed Funding For Entrepreneurs

What is seed funding and how to get it

Recent research found that funding into privately held Indian start-ups crossed USD 10 billion for the first time ever in Q3 last year. With the entrepreneurship spirit soaring high and startups mushrooming across the country (as many as 14 unicorns…

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Velocity, Adyogi Launch Growth Accelerator Program

With the aim of enabling the growth of Direct-To-Consumer (D2C) brands in India, Velocity, India’s leading revenue based financier, has partnered with Adyogi, one of the India’s leading marketing agencies, to launch a Growth Accelerator Program. The program which is…

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Top 100 Most Active Venture Capital Firms in India

Top 40 venture capital firms in India

If you are an entrepreneur looking to start a new D2C business, you must be looking for ways to raise capital. With multiple sources of funding available in the market today, identifying the right funding partner is both easy and…

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Venture Capital vs Private Equity: All you need to know

Private equity Vs Venture capital

Venture capital and private equity, though different, have often been used interchangeably. However, it is critical to understand the difference between them (venture capital vs private equity) to determine which one would be suitable for your business. In this blog…

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What is venture capital and how does it work?

What is Venture capitalist and how does it work

The last two years have been highly eventful in the startup world. We saw tons of new brands mushrooming across the country. One of the major factors that enabled this was the generous venture capital funding towards the growing businesses.…

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How to use Instagram Reels for your business

How to use instagram reels for your business

If you haven’t been living under a rock, you will know what has taken Instagram by storm in the last couple of years— Instagram Reels! What started off as an offering similar to the famous video sharing platform, ‘TikTok’ has…

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French Crown Raises 2 Crores From Velocity

Direct-to-consumer (D2C) brand French Crown, a premium menswear brand that makes French-style, sustainable clothing, has raised Rs 2 crores from Velocity.in, India’s largest revenue-based financier. Launched in 2017 by the brother duo – Bhavdip Ghevariya and Ilesh Ghevariya, French Crown…

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Three Smart Ways To Liquidate Surplus Inventory

man thinking about how to get rid of surplus inventory

Inventory is undoubtedly the prime asset of a business. Most of the profit for a company comes from selling its inventory. Managing it needs to be efficient, accurate, and proactive. If you have too much unnecessary inventory, it can tie…

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JSB Healthcare Raises 2.5 Crores From Velocity

JSB Healthcare raises revenue based financing from Velocity

Home health and fitness products brand JSB Healthcare has raised Rs 2.5 crores from Velocity across two rounds of financing. Based out of New Delhi, JSB Healthcare is one of India’s leading brands in the health and fitness industry. It carries a vast line…

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Label Shaurya Sanadhya Raises Financing From Velocity

Label shaurya sanadhya raises funding from Velocity

Direct-to-consumer (D2C) online fashion clothing brand Label Shaurya Sanadhya has raised an undisclosed amount from Velocity, India’s largest revenue-based financier.  Founded by Shaurya Sanadhya, a multi-faceted Pune-based fashionista-turned-entrepreneur, the brand offers ethnic wear, western wear, festive wear, accessories, etc for…

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Building A Winning Instagram Ads Strategy

Instagram Ads : A complete guide

If you’re a business running a page on Instagram looking for ways to ‘boost’ your sales or engagement on the platform, Instagram Ads are the way to go. Why? According to Hootsuite’s Digital 2021 October Global Statshot report 27% of…

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6 Lessons D2C Brands Can Learn From Allbirds

Every month, in our aim to inspire D2C owners across the globe, we celebrate D2C brands who started their humble journey but made it big with their strong ethos, future-focus, and customer-centric approach. This time, we decode the success of…

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The Clownfish Raises Financing From Velocity

The Clownfish raises financing from Velocity

Direct-to-consumer (D2C) brand The Clownfish has raised an undisclosed amount of financing from Velocity India’s largest revenue-based financier. This is the first round of external financing raised by them. The Clownfish is a luggage lifestyle brand with products ranging from…

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Mailchimp: An Ultimate Bootstrapped Success Story

Mailchimp: An Ultimate Bootstrapped Success Story

Welcome back to our next edition of bootstrapped heroes series – where apart from celebrating the grit, resilience, and achievements of entrepreneurs who made it big on their own terms, we also learn some great lessons on running a thriving…

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Amazon Product Reviews 101 For D2C Brands

How to get good amazon product reviews

As more than 85% of customers check at least 10 reviews before making a buying decision – Amazon product reviews are the new digital word of mouth for your business. Good reviews are public proof that people like your product.…

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A Guide To Winning Your Amazon Buy Box

How to win Amazon Buy Box

Selling on Amazon may seem very tempting for the simple reason that you don’t have to spend money to drive traffic to your website. Instead, you get an opportunity to attract millions of customers already visiting with high intent of…

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Finding The Right Financing Option For Startup

How to find the right financing options for startup

Almost all startups need extra capital at different stages in their business lifecycle. From paying vendors and doing marketing activities to growing your business and developing your product further, you need capital. And for that, various financing options are available…

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Imagimake Raises Financing From Velocity

Imagimake raises funds from velocity

Direct-to-consumer (D2C) startup Imagimake has raised an undisclosed round of financing from Velocity, India’s largest revenue-based financier. This is the second round of financing they have raised from Velocity, having previously also raised Rs 4.4 crore in pre-series A funding…

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Revenue-Based Financing – A Complete Guide

what is revenue based financing and how it works

Fundraising for startups has always been crucial to meet their working capital needs and grow faster. Traditionally, business owners have been dependent on venture capital firms, angel investors and banks for raising money at the cost of equity shares or…

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