A Comprehensive Guide To Seed Funding For Entrepreneurs

What is seed funding and how to get it
Recent research found that funding into privately held Indian start-ups crossed USD 10 billion for the first time ever in Q3 last year. With the entrepreneurship spirit soaring high and startups mushrooming across the country (as many as 14 unicorns…

The Ultimate Guide to Instagram Contest for Your D2C Business

Instagram Contest Ideas
If you think Instagram is only for posting pretty pictures and travel videos, think again! With more than 1 billion active monthly users, Instagram has grown tremendously and become a solid platform for businesses to connect with their potential customers.…

Velocity, Adyogi Launch Growth Accelerator Program

With the aim of enabling the growth of Direct-To-Consumer (D2C) brands in India, Velocity, India’s leading revenue based financier, has partnered with Adyogi, one of the India’s leading marketing agencies, to launch a Growth Accelerator Program. The program which is…

Tuft & Needle: Bootstrapped From Zero To A Million Dollar Brand

The next story in our bootstrapped heroes series is just as inspiring as the last. We’re excited to get started and share more about the entrepreneurial journey of yet another successful brand! Are you too? The online mattress is the hottest…

Top 40 Most Active Venture Capital Firms in India

Top 40 venture capital firms in India
If you are an entrepreneur looking to start a new D2C business, you must be looking for ways to raise capital. With multiple sources of funding available in the market today, identifying the right funding partner is both easy and…

Venture Capital vs Private Equity: All you need to know

Private equity Vs Venture capital
Venture capital and private equity, though different, have often been used interchangeably. However, it is critical to understand the difference between them (venture capital vs private equity) to determine which one would be suitable for your business. In this blog…

What is venture capital and how does it work?

What is Venture capitalist and how does it work
The last two years have been highly eventful in the startup world. We saw tons of new brands mushrooming across the country. One of the major factors that enabled this was the generous venture capital funding towards the growing businesses.…

Why You Need To Adopt Sustainable Packaging & How To Do It Right

5 Sustainable Packaging Strategies For Businesses
A study by Nielson found that consumer brands that demonstrate commitment to sustainability outperform those that don’t. Sustainability has become a mantra that various brands across the globe are starting to live by. One of the core elements of operations…

How to use Instagram Reels for your business

How to use instagram reels for your business
If you haven’t been living under a rock, you will know what has taken Instagram by storm in the last couple of years— Instagram Reels! What started off as an offering similar to the famous video sharing platform, ‘TikTok’ has…

French Crown Raises 2 Crores From Velocity

Direct-to-consumer (D2C) brand French Crown, a premium menswear brand that makes French-style, sustainable clothing, has raised Rs 2 crores from Velocity.in, India’s largest revenue-based financier. Launched in 2017 by the brother duo – Bhavdip Ghevariya and Ilesh Ghevariya, French Crown…

Packaging Inserts Ideas For Ecommerce Brands (With Templates)

Personalization plays a crucial role in strengthening customer relationships. As much as 80% of customers are more likely to purchase a product or service from a brand that provides personalized experiences. And one of the most effective ways of providing…

How to Leverage Instagram Shop to Boost your Sales

People browsing through instagram shop
If you’re a D2C brand with a business account on Instagram, we are sure you have tons of posts with ‘Link in bio’ in the caption. And that link would lead to a landing page with amazing products that you…

Three Smart Ways To Liquidate Surplus Inventory

man thinking about how to get rid of surplus inventory
Inventory is undoubtedly the prime asset of a business. Most of the profit for a company comes from selling its inventory. Managing it needs to be efficient, accurate, and proactive. If you have too much unnecessary inventory, it can tie…

JSB Healthcare Raises 2.5 Crores From Velocity

JSB Healthcare raises revenue based financing from Velocity
Home health and fitness products brand JSB Healthcare has raised Rs 2.5 crores from Velocity across two rounds of financing. Based out of New Delhi, JSB Healthcare is one of India’s leading brands in the health and fitness industry. It carries a vast line…

What Is Instagram Affiliate Marketing? A Beginners Guide

business owner using instagram affiliate marketing to boost sales
If you aren’t already aware: Instagram is a big deal. Instagram’s median engagement rate is 1.22%. That’s 13.5x higher than Facebook posts and 27x higher than a Tweet. It allows brands to connect with their customers, like never before. That’s…

Label Shaurya Sanadhya Raises Financing From Velocity

Label shaurya sanadhya raises funding from Velocity
Direct-to-consumer (D2C) online fashion clothing brand Label Shaurya Sanadhya has raised an undisclosed amount from Velocity, India’s largest revenue-based financier.  Founded by Shaurya Sanadhya, a multi-faceted Pune-based fashionista-turned-entrepreneur, the brand offers ethnic wear, western wear, festive wear, accessories, etc for…

A Quick Guide To Designing Instagram Ads (+ With Examples)

How to design Instagram ads
Note: This is part two of our blog series on Instagram Ads. If you haven’t already read our blog post on “Building A Winning Instagram Ads Strategy”, you can find it here. It takes you through the different types of…

Building A Winning Instagram Ads Strategy

Instagram Ads : A complete guide
If you’re a business running a page on Instagram looking for ways to ‘boost’ your sales or engagement on the platform, Instagram Ads are the way to go. Why? According to Hootsuite’s Digital 2021 October Global Statshot report 27% of…

6 Lessons D2C Brands Can Learn From Allbirds

Every month, in our aim to inspire D2C owners across the globe, we celebrate D2C brands who started their humble journey but made it big with their strong ethos, future-focus, and customer-centric approach. This time, we decode the success of…

100 Best Instagram Influencers for D2C Brands in 2022

Top Indian Instagram Influencers for D2C Brands in 2021
Influencer marketing is one of the most effective forms of marketing for your D2C brand. For every $1 spent on influencer marketing, brands earn up to $5.78 in return. But how do you choose the right influencers for your marketing…

Advertising on Amazon: A Complete Guide For D2C Brands

Complete guide on Advertising on Amazon
With more shoppers heading to Amazon to find & purchase products, it is not surprising to see many D2C brands expanding their budget to advertise on Amazon. But only increasing the budget will not help you get more sales; instead,…

The Clownfish Raises Financing From Velocity

The Clownfish raises financing from Velocity
Direct-to-consumer (D2C) brand The Clownfish has raised an undisclosed amount of financing from Velocity India’s largest revenue-based financier. This is the first round of external financing raised by them. The Clownfish is a luggage lifestyle brand with products ranging from…

16 Unique Instagram Story Ideas For Your D2C Business

Instagram stories ideas for D2C/E-commerce businesses
Social media is ever evolving. Each day you log in, there’s something new happening. And with that, businesses get a whole new avenue to position and market their products. One such platform that has grown by 1400% in just the…

Announcing our $20M Series A Fundraise, Led by Valar Ventures

Velocity Funding Announcement
Velocity facilitates fast & flexible revenue-based financing up to INR 4 Crores for India’s D2C and e-commerce businesses. Velocity has processed 250+ investments across 175 companies to become India’s largest revenue-based financing platform. Valar Ventures is a leading fintech investor,…

Amazon SEO in 2021: How to Rank Higher For Amazon Searches

Amazon SEO for higher ranking
Amazon sells more than 1 million products daily, and if you do the simple maths, it’s more than ten products per second. Fascinating, isn’t it? But what is more interesting is the accuracy with which Amazon displays the search results,…

Wallmantra Raises Financing From Velocity

Wallmantra Raises Financing From Velocity
Direct-to-consumer (D2C) brand Wallmantra has raised an undisclosed amount of financing from Velocity, India’s largest revenue-based financier. So far, the startup has raised three rounds from Velocity, cumulatively raising fivefold the amount raised in the initial round. Founded in 2013, Wallmantra…

Top 10 Amazon Metrics D2C Businesses Should Track To Increase Sales

Top 10 Amazon Metrics D2C Businesses Should Track To Increase Sales
Running a successful E-commerce business requires you to have a firm hold on your metrics, especially when you are selling on Amazon. Keeping their customer-centric approach, Amazon uses specific performance metrics to evaluate the best sellers for their buy box…

Mailchimp: An Ultimate Bootstrapped Success Story

Mailchimp: An Ultimate Bootstrapped Success Story
Welcome back to our next edition of bootstrapped heroes series – where apart from celebrating the grit, resilience, and achievements of entrepreneurs who made it big on their own terms, we also learn some great lessons on running a thriving…

Amazon Product Reviews 101 For D2C Brands

How to get good amazon product reviews
As more than 85% of customers check at least 10 reviews before making a buying decision – Amazon product reviews are the new digital word of mouth for your business. Good reviews are public proof that people like your product.…

A Guide To Winning Your Amazon Buy Box

How to win Amazon Buy Box
Selling on Amazon may seem very tempting for the simple reason that you don’t have to spend money to drive traffic to your website. Instead, you get an opportunity to attract millions of customers already visiting with high intent of…

The Ultimate Email Marketing Guide for D2C & E-commerce Brands

Email marketing is one of the oldest and most effective strategies to grow your brand. It helps you build relationships with your audience while also driving conversions and amplifying brand awareness. D2C businesses and eCommerce brands can leverage email marketing…

Finding The Right Financing Option For Startup

How to find the right financing options for startup
Almost all startups need extra capital at different stages in their business lifecycle. From paying vendors and doing marketing activities to growing your business and developing your product further, you need capital. And for that, various financing options are available…

Imagimake Raises Financing From Velocity

Imagimake raises funds from velocity
Direct-to-consumer (D2C) startup Imagimake has raised an undisclosed round of financing from Velocity, India’s largest revenue-based financier. This is the second round of financing they have raised from Velocity, having previously also raised Rs 4.4 crore in pre-series A funding…