Ready-To-Use Welcome Email Templates for Ecommerce & D2C Brands

How to write welcome email for your customers

First impressions are important. A welcome email series helps you build relationships with the subscribers by thanking them upon sign up and giving them a clear understanding of what you do and what they can expect from your brand. Apart from this, welcome emails on average generate up to 320% more revenue per email basis than other promotional emails.

If you too are planning to start your welcome email series, here’s an example of a 3-email welcome sequence that you can take a cue from. We have also shared a few ready-to-use welcome email templates. These templates will help you place your brand and product in such a way that it would make your subscribers believe that purchasing your product would solve their problems. (That’s the whole point of marketing, right?!) Read on!

Why Welcome Emails Are Essential 

When a potential customer visits your website and subscribes to your email marketing list, they are at the most engaged point with the brand. Therefore, you should maximize this sentiment by sending engaging emails. 

You can use your welcome emails to:

  • Express gratitude and introduce your brand
  • Incentivize and encourage potential customers to make purchases 
  • Outline what makes you different from your competitors 
  • Build loyalty  
  • Introduce your products and features 

A welcome email series can have 3-6 emails. However, make sure you automate your email campaigns with email marketing software like Mailchimp or SendInBlue. While this takes you ahead of your competitors automatically, it also frees the bandwidth of your marketing team from repetitive tasks and enables you to send personalized emails without breaking a sweat.

A 3-Email Welcome Series You Can Steal

Here is an example of how you can create an engaging 5-day welcome series for a new subscriber, just like Warby Parker. Please note the timing and the strategy that has been used to create these emails: 

  1. First Email Campaign: A thank you email 
    When To Send: Immediately Upon SignUp
    What To Include in the Email: In this email, thank the subscriber and tell them what they can expect from your brand.  

    See how Warby Parker has started with a section on their story ie. how they began their journey, following with a section on the two ways by which the subscribers can buy their product (online + in-store). Also, the “fun facts’ section in the end  to give the brand a personality. 
Welcome email template for signing up

2. Second Email Campaign: Welcome & Product Recommendations 
When to Send: Post 24-48 hours of the welcome email 
What To Include in the Email: After you have thanked your subscriber for signing up, welcome them and introduce yourself a bit more. You can share a few of your top-selling products with introductory discounts or offers that entice your customers to make the purchase.

In this case, Warby Parker has focused on the quality and manufacturing of its glasses in the first section, followed by a section on doing social service with their “Buy a pair, give a pair” campaign, and have personalized their offering by creating a fun music playlist for their customers. 

Welcome email template with product recommendations

3. Third Email Campaign: Visit Our Store/Explore our Blogs
When to Send: Post 48 hours of the second email
What To Include in the Email:
In this email, write about your customers’ problem and acknowledge that it’s a big deal. Then link to a page on your site where you explain how to solve it. 

Here’s how Warby Parker is addressing the problem statement of its client – the client added glasses in the cart but did not purchase them. Warby Parker is offering a free home try-on for all these pairs free of cost!

Welcome email template with problem statement

This is one example of an email series Warby Parker created for its clients. You can decide the frequency of the emails and the timings as per your brand needs. Remember, sending them too frequently can annoy your new subscribers, and sending them infrequently can have them disengaged. It’s a balancing act that you may take some time to get right. 

Ready-to-Use Welcome Email Templates To Grow Your Sales From Day 1

Now, that you have an idea of how to structure your welcome email series, here are some templates you can use right away: 

1.The Welcome Email That Comes From An Actual Person

Subject line: [NAME], we’re glad you’re here!

Dear [Name of the customer]

I am [Your Name], [your designation] at [Name of the company] and I’d like to personally thank you for signing up for our brand.

Now that you are on our marketing list, you will be the first one to know about:

  • Offers/Discounts
  • Future Sales 
  • The Latest 

CTA – EXPLORE THE STORE

If you have any questions, please reply to this email. I’m always happy to help!

[Your Name]

Real-world Example:

Welcome email template from an actual person

2. The Product-Focused Welcome Email

Subject line: Happy to have you on the list! Let’s dive in 

Dear [Name of the customer]

Welcome to [Name of the company]! 

We believe our [PRODUCT/ SERVICE] will help you [summary of key product/ service benefits].

Here are some of our most popular products:

  • [Product 1]
  • [Product 2]
  • [Product 3]

You can use this [Insert code] to get a discount on your first billing!

Have any questions or need more information? Just shoot us an email[Insert Email]! We’re always here to help. 

Feel free to hit us up on Facebook (link) or Twitter (link), if you want a fast response, too.

Take care,

[Your Name]

Real-world Example:

product focused welcome email template

 3. The Reminder Welcome Email

Subject line: Enjoy $[XX] off your first order

Dear [name],

We can’t wait for you to start using our [product] and seeing results.

Simply go here [link to website page] to get started. 

Use this [Insert code] to get a discount on your first billing!

As always, our support team can be reached at [email address] if you ever get stuck.

Have a great day!

[Your Name]

Real-world Example:

Reminder Welcome email template


4. Welcome Email With The Social Proof 

Subject line: Why our customers love us so much!

Dear [name],

Watch as [name of another customer] talks about her experience of using our products. 

[Link of the video]

[Name of the customer] had bought [products/services] from [Name of the brand].

Here’s what our other customers say about us:

  • Testimonial 1:
  • Testimonial 2:

Simply go here [link to website page] to explore what’s new! 

As always, our support team can be reached at [email address] if you ever get stuck.

Have a great day!

[Your Name]

Real-world Example:

Welcome email template with testimonials

Welcome Email Series: A Few Best Practices

  1. Have an engaging subject line – This is the first thing a potential customer will notice about your brand’s emails, therefore write an engaging one. Using their first names in the subject lines can make your email stand out from the crowded inbox!
  2. Place CTAs prominently – Place your CTAs in the upper fold of the email. Also, ensure that the CTA is concise and direct so that you follow it and take specific actions.
  3. Provide unsubscribe links – Your users should feel comfortable knowing that they can opt-out anytime they wish to. Therefore, give them this option. 

Start Your Welcome Email Series Today!

Welcome emails are a great way for you to introduce your brand and guide your users. Use these templates to set up your welcome email series. Once these are in motion, monitor the data associated with these campaigns to see how you generate results and increase your brand’s outreach.

Need funds to start your marketing campaigns? Your search ends here. Look at financing options like revenue-based financing where you can raise capital easily by pledging a percentage of your future ongoing revenues.  We, at Velocity,  are India’s largest revenue-based financier and offer growth capital of up to Rs 2 crore to D2C and e-commerce brands. Businesses with healthy revenue streams can get instant funds and can make the repayments as their revenue grows. To know more about how it works, check out our website.

About Velocity

Being India’s largest revenue-based financier, Velocity provides founder-friendly revenue-based financing to growing DTC businesses. If you are a D2C brand looking for funding to manage your inventory and marketing needs, apply here, and get funded within 7 days.

Recommended Post:

  1. 8 Lessons Businesses Can Learn From Warby Parker – Netflix Of EyeWear
  2. The Ultimate Email Marketing Guide For D2C And Ecommerce Brands

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