7 Website Popup Ad Examples For Your Website (+ Best Practices & Tips)


As a direct-to-consumer (D2C) e-commerce business, you’re always looking for ways to increase your conversions and boost sales. One effective way to achieve these goals is by using website popup ads. Popup ads can be a powerful tool for capturing your audience’s attention and encouraging them to take action.

In this blog post, we will provide you with 7 effective website popup ad examples, along with best practices and tips for implementation. 

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What are website pop-ups?

Website pop-ups are small windows that appear on a website to capture the visitor’s attention. You can use pop-ups for various purposes, such as promoting a sale, offering a discount, inviting visitors to subscribe to a newsletter, or encouraging them to follow on social media.Pop-ups can be triggered in different ways, such as when the visitor lands on the website, scroll down the page, or try to exit the website. Using pop-ups strategically can increase your chances of converting your visitors into customers.

Why use pop-up ads for D2C e-commerce businesses?

For D2C e-commerce businesses, pop-up ads capture the visitor’s attention and encourage them to take action. Pop-ups can help increase sales on your website, build your email list, reduce cart abandonment, and help with customer retention.The first question you may ask yourself is whether you should use pop-ups for your website. The answer is yes but with caution. Pop-ups can be effective, but they can also be annoying if not used correctly.When using pop-ups, it’s essential to use them strategically and avoid common mistakes, such as displaying too many pop-ups or using irrelevant offers.

Benefits of pop-up ads

Popup ads can be an effective tool for D2C e-commerce businesses for several reasons:

1. Increase conversions

Popup ads can help increase your website’s conversion rate by capturing your visitors’ attention and encouraging them to take action. By offering a discount or a free sample, you can entice your visitors to make a purchase or sign up for your newsletter.

2. Build your email list

Popup ads can also help you build your email list by inviting visitors to subscribe to your newsletter. By collecting their email addresses, you can stay in touch with your customers and promote your products and services.

3. Reduce cart abandonment

Popup ads can also be used to reduce cart abandonment by offering a discount or a free shipping offer to customers who have abandoned their carts. By providing an incentive to complete their purchase, you can increase your chances of converting them into customers.Must Read: Kanupriya to add abandoned cart email blog here with UTM links 

4. Promote your brand

Popup ads can also be used to promote your brand by inviting visitors to follow you on social media or share your website with their friends. By increasing your online presence, you can attract more customers and build brand loyalty. When using pop-ups, it’s essential to use them strategically and avoid common mistakes, such as displaying too many pop-ups or using irrelevant offers.

Must Read: Velocity’s Ultimate Guide To Instagram Marketing For Your D2C Business

How to write a pop-up ad that does not annoy

Designing a customer-friendly pop-up ad involves four elements: design and copy, exit options, timing, and visibility. Let us discuss these one by one. 

When writing a pop-up ad, it’s essential to use clear and concise copy that conveys the value of your offer. The copy should be attention-grabbing and convey a sense of urgency or exclusivity.

Only display popup ads when visitors have shown a certain level of engagement, such as scrolling through a specific percentage of your website or spending a certain amount of time on a page. Use exit-intent popups to offer visitors a last-minute incentive before they leave your website. 

Use pop-ups that match the vibe of your product. For example, go for a minimalist design for an organic, environmentally conscious, or clean ingredients brand. For a hair color or lifestyle brand, go for bright colors and trendy designs. 

To make your pop-up ads more effective, it’s essential to target them to different customer segments. For example, you can create various pop-ups for first-time visitors, returning customers, or customers who have abandoned their carts.

Targeting your pop-ups to specific customer segments can help increase their relevance and effectiveness.

7 effective website popup ad examples for D2C businesses

Now let’s take a look at 7 effective popup ad examples from successful D2C e-commerce businesses. Each of these popup ads aligns with the business’s branding, goals, and target audience. 

Exclusive discount pop-ups

Offer exclusive discounts and premium access through pop-up ads to lure first-time visitors to your website. 
Here is an example from the D2C e-commerce startup, Bunaai. What makes this an excellent example? Firstly, the design is clean and minimal, matching the vibe of the brand. Secondly, the pop-up appears after a customer has spent at least a couple of minutes on the website. And finally, it is not crafted in a pushy manner and encourages customers to be a part of a community.

Source: Bunaai

By offering premium benefits and deals, you can build a deeper relationship with your customers. Nothing flashy is needed here, just include a well-timed pop-up asking them to join your “exclusive VIP club for early access to new products and special promotions.”

Here is a clever example from Zappos, a shoe and clothing e-commerce business. This ad does two things: encourage the customer to sign up and become a lead, and then sign up for the VIP access club. The rewards and perks are clear and enticing. 

Source: Zappos

Email list pop-up ads

Not everyone will visit your website every day. But chances are that they will visit their email inbox. So it is better to retain their contact information when they visit your website. A welcome pop-up ad with an enticing offer in exchange for an email ID is like giving an invitation pass to a person to join your business as a potential shopper. Just like a friendly store greeter, such a pop-up ad extends a virtual handshake to your visitors, inviting them to explore, engage, and embark on a delightful shopping journey.

Consider this email list pop-up ad from ASICS, a premium shoe brand. We love the placement of the ad right when a shopper is browsing through the collection.

Source: Asics

Early access pop-up

The best way to reap the benefits of a promotion strategy is to advertise early and special. Use such pop-up ads to offer select customers early access to upcoming promotions. The best pop-up ads serve two purposes— making the customer feel special and urging them to spend on your products. An early access pop-up discount does just that, by adding a tinge of exclusivity to discount deals.  

Burrow, a luxury couch brand has the perfect example that simply and creatively makes the customer feel exclusive. 

Source: Burrow

Seasonal promotion popups

Different seasons always see variations in demand, and seasonal promotion popups can help you take advantage of the shopping spree. Holidays are meant for a lot of shopping, and the best time to offer discounts. Even something along the lines of “Spring Sale – Enjoy 20% off our entire collection for a limited time. Don’t miss out!” works. However, we have a better example from Spark, an outdoor cooking brand.

Source: Spark

Asics also has an end-of-season pop-up ad placed conveniently in the bottom-left corner of the screen to alert the user and not disrupt the browsing experience.

Source: Asics

Use pop-ups for product recommendations

While a customer may come looking for one product, your business could offer more to them. Use personalized pop-up ads to recommend products that a customer will need and like, based on preferences obtained from cookies. You can show these pop-up ads to customers who have gone through your products a few times but haven’t made a purchase. A simple and effective pop-up ad can read, “Based on your browsing history, we recommend these hand-picked products just for you!”

With bundle pop-ups, you can recommend customers products matching their current selection. Using bundles to categorize your products, you can place suggestion pop-ups on the website.

Leading clothing e-commerce use the “frequently bought together” tactic to lure customers into shopping for the perfect look. 

Abandoned cart reminders pop-ups 

This kind of pop-up ad can take many forms. You can remind them of products in their cart still waiting to be purchased. Or you can place a pop-up ad when they add something to the cart as MVMT does. 

Source: MVMT

You can also offer a limited-time discount pop-up ad for the shopper to experience a pure adrenaline rush and hit the buy button. Shoppers who are unsure of purchasing a product usually seal the deal with such pop-ups. Following are two examples that use the strategies of “fear of missing out” and “timer on.”


Pop-ups to collect feedback and surveys

Did you know? Pop-up ads are for serving any need that your business has. It can even be a quick and simple survey. Such ads can have two elements— seeking responses to some questions and offering them an incentive to fill in the answers. A well-crafted survey pop-up ad can read “Help us serve you better! Take our quick survey and get a chance to win a $100 gift card.”

The survey pop-up can also be extremely simple and convenient that does not need convincing with offers, like the example below. 


Source: Zapier

Tips for designing and implementing pop-up ads for D2C e-commerce businesses (Best practices)

Popup ads should enhance the user experience rather than disrupt it. By employing these creative tips, you can design and implement popup ads that effectively capture users’ attention, boost engagement, and drive conversions for your D2C e-commerce business.

The siren call

Treat your popup ad like a captivating siren call that entices users to explore your products. Craft compelling copy and visually appealing graphics to grab attention. Use vibrant colors and fonts that align with your brand’s personality.

Consider this vibrant and engaging pop-up ad by Bliss Beauty, an Australian beauty brand.

Source: Bliss Beauty

It involves customers in their stories and assures them of only benefits and no spam upon joining their mailing list.

The art of timing

Timing is crucial when it comes to popup ads. Implement triggers that activate the popups at strategic moments. Consider using exit intent triggers that appear when users are about to leave your website or time-based triggers that occur after a specific duration of user engagement.

The element of surprise

Surprise and delight your visitors by incorporating interactive elements within your popup ads. For example, include mini-games, quizzes, or spin wheels that offer discounts or exclusive deals. Make the experience enjoyable and engaging, leaving a positive impression.

The power of personalization

Tailor your popup ads to individual users by leveraging user data. Implement dynamic content that adapts to users’ browsing behavior, purchase history, or location. By personalizing the popups, you can increase relevancy and capture users’ attention more effectively.

The minimalistic approach

Embrace minimalism in your popup design. Keep the layout clean, uncluttered, and focused on the key message. Use concise and compelling copy that communicates the value proposition or offer. A minimalist design allows users to quickly understand the popup without feeling overwhelmed.

The exit strategy

Implement an easy and intuitive exit strategy for your popup ads. Include a prominent close button, preferably placed in the top-right corner for familiarity. Additionally, offer an option for users to dismiss or hide the popup temporarily without completely removing it, allowing them to continue browsing uninterruptedly.

The mobile-friendly magic

Ensure your popup ads are optimized for mobile devices. With the increasing number of mobile users, it’s crucial to provide a seamless experience across different screen sizes. Use responsive design techniques to ensure your popups look great on smartphones and tablets, maintaining the same impact and functionality.

The A/B testing adventure

Embrace the spirit of experimentation by conducting A/B tests with different popup designs, copy variations, triggers, and offers. Analyze the performance metrics such as conversion rates, click-through rates, and bounce rates to determine which popups are most effective. Continuously iterate and refine your popup strategy based on the insights gained.

The opt-in option

Respect your users’ preferences and provide an opt-in option for your popup ads. Allow them to easily subscribe to your newsletter, receive exclusive offers, or join loyalty programs. By giving users control over their engagement, you build trust and establish a positive brand image.

The graceful farewell

When users dismiss a popup, bid them farewell gracefully. Consider displaying a subtle message expressing gratitude for their visit or offering a discount code to use in the future. Leave a lasting positive impression, even if the user didn’t convert immediately.

Common mistakes to avoid while using popup ads for D2C e-commerce businesses

Now you are well-versed with some of the best practices that successful D2C e-commerce businesses employ. But what mistakes should you avoid? Here’s a list that you can keep handy.

  1. The Verbose Verdict: Avoid bombarding users with excessive text in your popup ads. Long paragraphs and unnecessary jargon can overwhelm and deter users from engaging with your message. 
  1. The Clickbait Catastrophe: Resist the temptation to use clickbait tactics in your popup ads. Misleading users with exaggerated claims or false promises will only lead to disappointment and mistrust. 
  1. The Timing Trap: Timing plays a crucial role in popup ads, and mistiming can be a major turn-off. Avoid triggering popups too quickly after a user visits your site, as it can interrupt their browsing experience and feel intrusive. Similarly, avoid frequent or repetitive popups that annoy users and increase the likelihood of them leaving your site altogether.
  1. The Form Fiasco: If your popup includes a form, keep it simple and user-friendly. Avoid asking for excessive information that users may find intrusive or unnecessary. Request only the essential details needed to fulfill their needs or preferences. Offering a guest checkout option can also reduce friction and increase conversions.
  1. The Mobile Misstep: Neglecting mobile optimization is a grave mistake. Ensure that your popup ads are responsive and visually appealing on various screen sizes. Test the popups across different mobile devices to ensure a seamless experience. Mobile users make up a significant portion of your audience, and catering to their needs is vital.
  1. The Disengaging Dismissal: Only let users dismiss your popup with an alternative action. Provide clear next steps or an alternative engagement option, such as a CTA button, even if users decide not to proceed with the offer. Keep them engaged and interested in exploring other parts of your website.
  1. The Frequency Fiasco: Avoid bombarding users with popups too frequently or on every page of your website. The continuous interruption can frustrate users and push them away. Instead, carefully consider the user journey and strategically place popups where they provide the most value without being overwhelming.
  1. The Analytics Absence: Neglecting to track and analyze the performance of your popup ads is a missed opportunity for optimization. Use analytics tools to measure key metrics like conversion rates, click-through rates, and bounce rates. This data will guide you in refining your popup strategy and making data-driven improvements.


Website popup ads can be a powerful tool for D2C e-commerce businesses to increase conversions and build their email list. But how do you get the resources to implement these strategies and analyze data amidst current market trends?

Velocity serves as a prominent growth partner for D2C and e-commerce brands in India. We provide ambitious Indian brands with a holistic combination of intelligent funding, cutting-edge products, strategic alliances, and insightful market knowledge.

Yearning to ignite your marketing campaigns with an explosive burst of growth capital? Look no further! We extend a generous offer of up to Rs 4 crore in revenue-based financing. Unleash the potential of your e-commerce business by applying for instant funds right here and now!


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