Working with e-commerce businesses day in and day out, we discovered two significant pain points. Firstly, the nature of these businesses is such that they are spread across various online platforms. These include online marketplaces, self-owned websites, and various digital…
Velocity is on a mission to make business easier for the founders of e-commerce and D2C brands in India. Our revenue-based financing product was the first step in this direction. Based on personal experiences and conversations with fellow founders, we…
Businesses generally focus on generating leads and growing their customer base. But did you know that acquiring new customers is 5 to 25 times costlier than retaining existing ones? Increasing retention can also lead to exponential revenue growth. To quantify,…
COVID-19 has been cruel to humanity. We have been through numerous lockdowns, experienced first or secondhand anxiety, and been cordoned off from our peers and family. Despite these challenges, we’ve all adapted. Faced with a unique situation, technology has played…
Prabhkiran Singh and Siddharth Munot started Bewakoof out of their college dormitory in 2012. Today, it is one of India’s top-selling lifestyle brands. Within ten years of its inception, the brand has sold 1 crore+ products and built a loyal…
Meet Rohit, the founder of an online D2C brand in India and the protagonist of our story. Back in 2016, he launched his online personal care brand. His brand saw steady growth and soon became a hot-seller on his Shopify…
How did WOW Skin Science, a home-grown direct-to-consumer (D2C) business, become a global top-selling brand? Here’s their growth story and some valuable lessons. How it started and how it’s going WOW was founded in 2014 by two brother duos who…
Revenue based funding is a unique financing model that lets you raise funds without diluting equity or providing collateral. There’s no headache of a fixed monthly instalment or tenure. You pay a percentage of your future revenues till you repay…
What if you could raise funds without parting with equity or pledging assets? This funding model exists and is called revenue-based financing or recurring revenue loans. It is a unique way for entrepreneurs to raise capital without diluting their stake…
Have your Facebook Ad campaigns been suspended? Don’t panic, you’re not the only one facing this issue. In the past few weeks, several Facebook advertisers have reached out to us for help regarding this. Here’s what we know about the…
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