At Velocity, we’ve always believed in transparency, open communication, and putting our people first. Today, we want to share an important development in our journey – a restructuring that has led to a few changes within our team. We are…
In the fast-paced world of online business, attracting visitors to our website is just the first step. The ultimate goal is to convert those visitors into paying customers. This is where the conversion rate becomes a crucial metric. The conversion…
In today’s competitive business landscape, companies are constantly seeking innovative strategies to maximize their revenues and gain a competitive edge. One such strategy that has gained significant attention in recent years is Revenue Growth Management (RGM). Revenue Growth Management is…
In the world of digital marketing, measuring the success of your campaigns is critical to driving sustainable growth for your business. One of the most important metrics for evaluating your marketing ROI is cost per acquisition (CPA). CPA is the…
Average order value (AOV) is a key performance indicator (KPI) that helps businesses gauge the average amount of money customers spend per purchase. By understanding AOV, businesses can identify customer trends, increase revenue, improve customer lifetime value, and optimize their…
You can use Google Analytics 4, a free tool, to track your website’s traffic and engagement. It provides information about who visits your site, how they interact with it, and where they come from.Google Analytics 4 features include: Google released…
The world of digital advertising has been growing exponentially in recent years, and with it, the need for effective metrics to measure the success of advertising campaigns. One such metric is Return on Ad Spend (ROAS), which is a key…
Welcome to the age of data-driven decision-making! With businesses generating more data than ever before, making informed decisions quickly can be a daunting task. In fact, on average, businesses spend 4.5 hours per week analyzing data, draining valuable time and…
Premium apparel & fashion brand D’chica has raised 1.62 Crores from Velocity since Aug 2020. India’s largest revenue-based financier. D’Chica was founded in 2019 by sister-in-law duo Vani Chugh Kabra & Richa Kapila with a mission to transform the needs…
We are thrilled to launch India’s first chatbot tool that is integrated with ChatGPT. We have integrated this latest advancement in artificial intelligence with our existing analytics tool – Velocity Insights. Velocity Insights, India’s largest eCommerce analytics platform, is trusted…
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