Picking a brand ambassador isn’t just about who has the most followers anymore. It’s more about finding someone who shares your brand’s values and can connect with your audience in a natural way. They should be someone who genuinely likes…
In today’s digital marketing landscape, utilizing various social media platforms is essential for businesses to foster brand awareness, engage with their target audience, and drive conversions. While platforms like Facebook, Instagram, and Twitter have dominated the social media marketing sphere,…
If you think Instagram is only for posting pretty pictures and travel videos, think again! With more than 1 billion active monthly users, Instagram has grown tremendously and become a solid platform for businesses to connect with their potential customers…
At Velocity, we love coming up with high-quality content that is fresh, easy to grasp, and inspiring. With every article we write, we strive to bring you content that can help you break all barriers and take your next step…
If you haven’t been living under a rock, you will know what has taken Instagram by storm in the last couple of years— Instagram Reels! What started off as an offering similar to the famous video sharing platform, ‘TikTok’ has…
Personalization plays a crucial role in strengthening customer relationships. As much as 80% of customers are more likely to purchase a product or service from a brand that provides personalized experiences. And one of the most effective ways of providing…
If you aren’t already aware: Instagram is a big deal. Instagram’s median engagement rate is 1.22%. That’s 13.5x higher than Facebook posts and 27x higher than a Tweet. It allows brands to connect with their customers, like never before and is…
This is part 3 of our blog series on Instagram Ads. If you haven’t read our previous posts, you can find them here: Being an active member of the social media ecosystem is integral part of social media marketing. And…
Note: This is part two of our blog series on Instagram Ads. If you haven’t already read our blog post on “Building A Winning Instagram Ads Strategy”, you can find it here. It takes you through the different types of…
If you’re a business running a page on Instagram looking for ways to ‘boost’ your sales or engagement on the platform, Instagram Ads are the way to go. Why? According to Hootsuite’s Digital 2021 October Global Statshot report 27% of…
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