If you haven’t been living under a rock, you will know what has taken Instagram by storm in the last couple of years— Instagram Reels! What started off as an offering similar to the famous video sharing platform, ‘TikTok’ has…
Personalization plays a crucial role in strengthening customer relationships. As much as 80% of customers are more likely to purchase a product or service from a brand that provides personalized experiences. And one of the most effective ways of providing…
If you aren’t already aware: Instagram is a big deal. Instagram’s median engagement rate is 1.22%. That’s 13.5x higher than Facebook posts and 27x higher than a Tweet. It allows brands to connect with their customers, like never before. That’s…
This is part 3 of our blog series on Instagram Ads. If you haven’t read our previous posts, you can find them here: Building A Winning Instagram Ads Strategy Designing Instagram Ads that actually work In our previous posts, we…
Note: This is part two of our blog series on Instagram Ads. If you haven’t already read our blog post on “Building A Winning Instagram Ads Strategy”, you can find it here. It takes you through the different types of…
If you’re a business running a page on Instagram looking for ways to ‘boost’ your sales or engagement on the platform, Instagram Ads are the way to go. Why? According to Hootsuite’s Digital 2021 October Global Statshot report 27% of…
Instagram has become one of the most sought-after marketing tools in the recent past. Specifically, its ‘Instagram Stories’ feature has been the talk of the town, with over 500 million daily active Stories users! Massive, right? If you’ve not yet…
Influencer marketing is one of the most effective forms of marketing for your D2C brand. For every $1 spent on influencer marketing, brands earn up to $5.78 in return. But how do you choose the right influencers for your marketing…
With more shoppers heading to Amazon to find & purchase products, it is not surprising to see many D2C brands expanding their budget to advertise on Amazon. But only increasing the budget will not help you get more sales; instead,…
Social media is ever evolving. Each day you log in, there’s something new happening. And with that, businesses get a whole new avenue to position and market their products. One such platform that has grown by 1400% in just the…
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