A study by Nielson found that consumer brands that demonstrate commitment to sustainability outperform those that don’t. Sustainability has become a mantra that various brands across the globe are starting to live by. One of the core elements of operations…
Imagine you are a consumer who has been saving up for a specific product you saw on an online storefront. After two weeks, you get all excited when you finally have enough money to buy that exclusive product, only to…
Personalization plays a crucial role in strengthening customer relationships. As much as 80% of customers are more likely to purchase a product or service from a brand that provides personalized experiences. And one of the most effective ways of providing…
If you’re a D2C brand with a business account on Instagram, we are sure you have tons of posts with ‘Link in bio’ in the caption. And that link would lead to a landing page with amazing products that you…
Inventory is undoubtedly the prime asset of a business. Most of the profit for a company comes from selling its inventory. Managing it needs to be efficient, accurate, and proactive. If you have too much unnecessary inventory, it can tie…
Are you a growing D2C or eCommerce brand looking to manage your supply chain? Or do you simply want to be prepared for disruptions in the market? Safety stock is a critical part of managing your supply chain and is…
If you aren’t already aware: Instagram is a big deal. Instagram’s median engagement rate is 1.22%. That’s 13.5x higher than Facebook posts and 27x higher than a Tweet. It allows brands to connect with their customers, like never before. That’s…
Note: This is part two of our blog series on Instagram Ads. If you haven’t already read our blog post on “Building A Winning Instagram Ads Strategy”, you can find it here. It takes you through the different types of…
If you’re a business running a page on Instagram looking for ways to ‘boost’ your sales or engagement on the platform, Instagram Ads are the way to go. Why? According to Hootsuite’s Digital 2021 October Global Statshot report 27% of…
Instagram has become one of the most sought-after marketing tools in the recent past. Specifically, its ‘Instagram Stories’ feature has been the talk of the town, with over 500 million daily active Stories users! Massive, right? If you’ve not yet…
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