The Indian Direct-to-Consumer (D2C) market is rife with opportunities, making it a hot favorite for entrepreneurs and investors alike. According to the Confederation of Indian Industry (CII) data, the segment is growing at an impressive Compound Annual Growth Rate (CAGR) of…
Launching a new product is an exciting yet challenging endeavor for any business, especially for direct-to-consumer (D2C) brands. In today’s fast-paced digital landscape, where consumers have endless options at their fingertips, a well-executed product launch strategy is crucial for success.…
Per IBEF, India’s e-commerce market is expected to reach US$ 111 billion by 2024 and US$ 200 billion by 2026. With more and more shoppers preferring online shopping to in-store shopping, and a majority of brands, irrespective of their size,…
Inventory is the bread and butter of a business. It is the list of items, component parts, and raw materials that a company either uses in production or sells for revenue. In this blog post, we tell you how you…
A product launch is an exciting event for any D2C brand, but it’s not enough to simply release a new product and hope that customers will come flocking. To generate buzz and drive sales, you need to effectively communicate the…
Coupons will always remain a valuable part of any consumer’s shopping journey, no matter how much things change! They can be just the thing you need to pique the interest of your customers and drive loyalty and conversions. A recent…
We, humans, are social creatures. Whether good or bad, we love to share our experiences with our social groups. And that’s the foundational reason why referral marketing works. With referral marketing, you turn your existing customers into brand advocates and…
E-Commerce continues to grow in importance globally. To keep your brand in people’s minds, their journey to your product, starting with packaging, has to be memorable. Packaging trends have seen a seismic shift— from plain cardboard boxes to customized, handmade…
Product descriptions play a crucial role for Ecommerce and D2C businesses. Investing time into writing quality product descriptions is a great way to rank in search results, capitalize on long-tail search queries, understand customer search intent and attract them. According…
If you’ve been following our blog, you’d already know how important it is to manage your inventory efficiently. In this blog post, we tell you how those stocks you’ve been hoarding in your warehouse (Yes, overstocking) are affecting you right…
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