In today’s digital marketing landscape, utilizing various social media platforms is essential for businesses to foster brand awareness, engage with their target audience, and drive conversions. While platforms like Facebook, Instagram, and Twitter have dominated the social media marketing sphere,…
Introduction: In recent years, India has witnessed a remarkable surge in initiatives aimed at fostering entrepreneurship, particularly among women and marginalized communities. These programs not only provide financial support but also offer skill development, mentorship, and other resources crucial for…
Introduction: In a world driven by trends, there’s a dynamic group of individuals whose impact transcends industries, capturing the essence of contemporary living. Welcome to our exploration of the top influencers who are shaping the narrative in the realms of…
Ready for some exciting news? We’ve just earmarked debt capital of ₹300 crores to supercharge the growth of emerging Indian SaaS business! Keep reading to know more. The Indian SaaS industry is on an impressive growth trajectory, expected to reach…
Get ready for an exhilarating journey of innovation and entrepreneurship in Shark Tank India Season 3! Witness as ambitious innovators from across the country take the hot seat, pitching their groundbreaking ideas to a panel of industry titans. These aren’t…
Introduction In December 2020, the Indian television landscape witnessed a groundbreaking moment with the launch of Shark Tank India. The show quickly became a household favorite, sparking conversations about startups and entrepreneurship that resonated across the nation. Following the triumph…
A Galactic Journey into Pop Culture Retail In the bustling landscape of online retail, where trends evolve and consumer preferences shape the market, there emerges a brand that transcends mere transactions. The Souled Store, a digital sanctuary for pop culture…
In an electrifying win at the 19th Marketing Conclave (MarCon) hosted by IAMAI, Velocity has been crowned the “Best Lending Innovation for Digital Native Brands.” This accolade is more than a trophy; it’s a testament to our relentless commitment to…
If you aren’t already aware: Instagram is a big deal. Instagram’s median engagement rate is 1.22%. That’s 13.5x higher than Facebook posts and 27x higher than a Tweet. It allows brands to connect with their customers, like never before and is…
This is part 3 of our blog series on Instagram Ads. If you haven’t read our previous posts, you can find them here: Being an active member of the social media ecosystem is integral part of social media marketing. And…
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