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How To Write An Awesome Product Launch Email (+ Examples & Templates)
A product launch is an exciting event for any D2C brand, but it’s not enough to simply release a new product and hope that customers will come flocking. To generate buzz and drive sales, you need to effectively communicate the value and benefits of your new product to your subscribers and customers. And one of the most effective ways to do that is through a well-crafted product launch email. According to HubSpot, personalized product launch emails have a 29% higher open rate and 41% higher click-through rate than non-personalized emails.
In this blog, we’ll provide tips and best practices for writing an awesome product launch email for your D2C brand. We’ll cover everything from crafting a compelling subject line to including visual elements and social proof, as well as provide ready-to-use templates for pre-launch, launch, and post-launch emails. Let’s get started!
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How To Create a Product Launch Email
Writing an awesome product launch email can be a critical part of your marketing strategy. Here are some tips for crafting an effective product launch email:
Craft a compelling subject line
Your subject line is the first thing your recipients will see. Make sure it’s clear and attention-grabbing, so people are more likely to open the email. Use action-oriented words like “Introducing,” “New,” “Announcing,” or “Exclusive.”
Pro tip: Use this free email subject line tester to boost your open rates.
Start with an attention-grabbing opening
Your opening paragraph should be clear, concise, and attention-grabbing. Use language that creates excitement, urgency, and anticipation. Consider adding a teaser or a question that piques the reader’s interest.
Have a look at this example from Hootsuite. The company is grabbing its audience’s attention by sharing the time of the release with the new year when people are generally thinking about trying new things.
Highlight the benefits
In the body of the email, focus on the benefits of your product. Explain how it solves a problem or meets a need that your audience has. Use persuasive language and provide specific examples to back up your claims. See how project management software Asana announces its new features in a single email.
Use visuals
Incorporate visuals into your email, such as images or videos that showcase your product. Make sure they are high-quality and professional-looking. According to Campaign Monitor, including images or videos in your product launch email can increase click-through rates by up to 300%.
See how Apple introduced its watch Apple Nike+. with brilliantly detailed product photography.
Include a call-to-action
Your email should include a clear call-to-action (CTA) that encourages readers to take the next step. Whether it’s visiting your website, signing up for a demo, or making a purchase, make sure the CTA is clear and easy to follow. Have a look at this short and conversational CTA by Glossier.
Personalize the email
Personalize the email by addressing the recipient by name and using language that speaks to their specific needs and interests. This can help increase engagement and make your email more effective. Personalizing email subject lines can increase open rates by 50% and lead to 58% higher click-to-open rates, according to data by Yes Lifecycle Marketing.
Keep it brief
Nobody likes reading long emails! Keep your email short and to the point. People are more likely to read and engage with shorter emails. Make sure the key information is easy to find and understand. Have a look at how this Samsung email includes all pertinent information customers need while keeping it short! It shares with the audience the pre-order number while keeping the anticipation going.
By following these tips, you can create an awesome product launch email that generates excitement and drives sales for your new product.
Six Examples of Product Launch Emails by D2C Businesses
Here are six examples of product launch emails by Indian D2C businesses:
Wakefit
Wakefit is an Indian D2C brand that offers comfortable and affordable mattresses, bedding products, and home decor items. In their product launch email, they introduced their new range of wall clocks and wall mirrors with the “new launch” tags. The email also featured brilliant images of the wall mirrors and a clear call to action to shop the collection.
Boat
Boat is an Indian D2C brand that offers affordable and stylish audio and mobile accessories. In one of their product launch emails, they introduced their new range of headphones (air dopes) and highlighted the features of the products with a GIF. They also featured brilliant images of the air dopes and a clear call to action to shop the collection. They used a simple email subject line: The all-new Airdopes 170 is here! ✨
Sugar Cosmetics
Sugar Cosmetics offers high-quality and affordable makeup products. In a product launch email, they introduced their new range of multipurpose makeup palettes. They used a straightforward subject line – “JUST LANDED: Multipurpose Makeup Palettes ✨”. The email featured a detailed image of the eye and face palette, with its price, and a clear call to action to shop the collection.
Myntra
Myntra is a popular fashion brand that offers a wide range of clothing, accessories, and home decor products. In a product launch email, they introduced their new range of footwear wear and highlighted the deals. They used a catchy subject line – “A Shoe-perb Surprise For You 😉”. The email also featured images of shoes in various categories, with a discount code, and a clear call to action.
Casper
Casper, a popular D2C mattress company, has an extensive email marketing strategy for their brand. It sends new product announcements out to its email list. Have a look at one of its product launch emails where they clearly mention the benefits of the product with a prominent CTA. Note the product photos used and the design layout with a recall value.
Warby Parker
Warby Parker, an online retailer of prescription glasses, contact lenses, and sunglasses, used email marketing to become one of the most successful e-commerce brands in the world! In fact, it is one of the experts in sending product announcement emails. In one of its product launch emails, Warby Parker gives customers the sense that Warby Parker is constantly innovating their products.
Additional Read: 8 Lessons D2C Brands Can Learn From Warby Parker – The Netflix Of EyeWear
Ready-to-use Product Launch Email Templates For D2C Brands
Writing an effective product launch email can be a challenging task. To help you get started, we’ve compiled a list of ready-to-use product launch email templates that you can customize to fit your brand’s voice and style. These templates are designed to capture your audience’s attention, highlight the unique features and benefits of your new product, and ultimately drive conversions.
Prelaunch
Here are three ready-to-use product pre-launch email templates for D2C brands:
1.Teaser Email Template:
Subject Line: Sneak Peek: Get Ready to Meet Our Newest Arrival!
Dear [Subscriber],
We’re excited to share that we’re getting ready to launch a brand-new product that we know you’re going to love! We can’t reveal all the details just yet, but we wanted to give you a sneak peek of what’s to come.
Here’s a little teaser of what to expect:
[Add an image or a video of your product or a teaser graphic]
We’re working hard to put the finishing touches on this amazing product and we can’t wait to share it with you. Keep an eye on your inbox for more details and be the first to know when it launches!
Thank you for being a part of our community and for your support.
Best regards,
[Your brand name]
2.Invitation Email Template:
Subject Line: Be the First to Experience Our New Product!
Dear [Subscriber],
We’re thrilled to announce the launch of our newest product and we want you to be the first to experience it!
[Add an image or a video of your product]
[Add a brief description of the product, highlighting its key features and benefits.]
We’ve worked hard to create a product that we know you’re going to love and we can’t wait to share it with you. As a valued member of our community, we’re inviting you to be the first to purchase our new product.
[Add a call-to-action button or link to your website where subscribers can purchase the product.]
Thank you for your continued support and we can’t wait to hear what you think of our new product!
Best regards,
[Your brand name]
3.Early Access Email Template:
Subject Line: Get Early Access to Our Newest Product!
Dear [Subscriber],
We’re excited to announce the launch of our newest product and we want to offer you early access before it’s available to the general public.
[Add an image or a video of your product]
[Add a brief description of the product, highlighting its key features and benefits.]
As a valued member of our community, we want to offer you the opportunity to purchase our new product before it’s available to the general public. You’ll have the chance to get your hands on it before anyone else!
[Add a call-to-action button or link to your website where subscribers can purchase the product.]
Don’t miss out on this exclusive offer to be the first to experience our new product. Thank you for your continued support!
Best regards,
[Your brand name]
Launch
Here are three ready-to-use product launch email templates for D2C brands:
1. Announcement Email Template:
Subject Line: We’re excited to introduce our new product [Name of the product]!
Dear [Subscriber],
We’re thrilled to announce the launch of our newest product [Product Name]. Our team has worked tirelessly to create a product that we’re confident you’re going to love.
[Add an image or a video of your product]
[Add a brief description of the product, highlighting its key features and benefits.]
We’re excited to offer this new product to our valued community and can’t wait for you to try it out. Head over to our website to learn more about [Product Name] and to purchase your very own.
[Add a call-to-action button or link to your website where subscribers can purchase the product.]
Thank you for your continued support and we look forward to hearing your feedback on our new product!
Best regards,
[Your brand name]
2. Limited Time Offer Email Template:
Subject Line: Don’t miss out on our exclusive launch offer!
Dear [Subscriber],
We’re thrilled to announce the launch of our newest product [Product Name]. To celebrate this exciting launch, we’re offering an exclusive limited-time offer to our valued subscribers.
[Add an image or a video of your product]
[Add a brief description of the product, highlighting its key features and benefits.]
For a limited period only, we’re offering a [Discount Percentage] discount on all [Product Name] purchases. This is the perfect opportunity to get your hands on our new product and experience its amazing benefits.
[Add a call-to-action button or link to your website where subscribers can purchase the product.]
Don’t miss out on this exclusive offer and head over to our website to purchase your very own [Product Name] today!
Best regards,
[Your brand name]
3. Testimonial Email Template:
Subject Line: See what our customers are saying about our new product!
Dear [Subscriber],
We’re thrilled to announce the launch of our newest product [Product Name]. We’ve already received amazing feedback from our customers and we’re excited to share it with you.
[Add an image or a video of your product]
[Add a brief description of the product, highlighting its key features and benefits.]
Here’s what our customers have to say about [Product Name]:
[Add a few customer testimonials or reviews]
We’re so grateful for our amazing customers and we’re thrilled to see them enjoying our new product. If you haven’t had a chance to try it out yet, head over to our website to learn more about [Product Name] and to purchase your very own.
[Add a call-to-action button or link to your website where subscribers can purchase the product.]
Thank you for your continued support and we look forward to hearing your feedback on our new product!
Best regards,
[Your brand name]
Post-launch
Here are three ready-to-use post-launch product email templates for D2C brands:
Thank You Email Template:
Subject Line: Thank You for Your Support!
Dear [Subscriber],
We wanted to take a moment to thank you for your support during the launch of our newest product [Product Name]. It means the world to us to have such an amazing community backing us.
[Add an image or a video of your product]
[Add a brief recap of the product launch and any exciting milestones or feedback received.]
We’re grateful for your continued support and can’t wait to bring you more amazing products in the future. Don’t forget to keep an eye on our website for updates and new releases.
Thank you again for being a part of our journey!
Best regards,
[Your brand name]
Reminder Email Template:
Subject Line: Don’t forget to try out our new product!
Dear [Subscriber],
We hope you’re enjoying your day! We wanted to remind you about our newest product [Product Name]. We’ve received amazing feedback from our customers and we’re excited to hear what you think.
[Add an image or a video of your product]
[Add a brief description of the product, highlighting its key features and benefits.]
If you haven’t had a chance to try it out yet, head over to our website to learn more about [Product Name] and to purchase your very own.
[Add a call-to-action button or link to your website where subscribers can purchase the product.]
Thank you for your continued support and we look forward to hearing your feedback on our new product!
Best regards,
[Your brand name]
Loyalty Program Email Template:
Subject Line: Thank you for being a loyal customer!
Dear [Subscriber],
We wanted to take a moment to thank you for your continued support and loyalty to our brand. As a thank you, we’re excited to offer you exclusive access to our loyalty program.
[Add an image or a video of your product]
[Add a brief description of the loyalty program, highlighting its benefits and rewards.]
We’re grateful for your support and want to offer you the chance to earn rewards and exclusive discounts on all of our products. Head over to our website to learn more about our loyalty program and to sign up today.
[Add a call-to-action button or link to your website where subscribers can sign up for the loyalty program.]
Thank you again for being a part of our journey and for your continued support!
Best regards,
[Your brand name]
In the End
Want your new product to be a hit? A well-crafted email can make it happen! Start with a catchy subject, tell your product’s story in an exciting way, highlight the cool stuff about it, and end with a friendly nudge to buy. Easy, right?
You can use the templates in this blog and modify them as per your needs, follow the simple tips, and boom—your product launch email is ready to roll! Get your subscribers hooked and watch the magic happen for your brand.
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