The digital age has brought us a multitude of possibilities and opportunities, with influencer marketing being one of the most captivating developments. Brands now have access to an army of celebrities or everyday people who can drive the purchasing decisions of their followers, making it an unparalleled tool for businesses. In this era where social media reigns king, influencer marketing is certainly having its moment in the spotlight!
A recent study reveals that 92% of marketers believe that influencer marketing is an effective form of marketing. Also, 33% of Gen Z-ers have bought a product based on an influencer’s recommendation in the past three months.
Although searching for the perfect influencers can be tricky, the rewards of successful influencer marketing are well worth it! In this article, we will show you some of the most effective influencer marketing examples to give your campaigns a boost. Read on!
What Is Influencer Marketing?
Influencer Marketing is a form of marketing that focuses on engaging with influential figures, or influencers, to advertise and market products or services. Connecting with key influencers in your industry enables you to tap into a whole new level of reach, allowing your message to be shared with more people than ever before. With the right relationships at play, you can take full advantage of your industry’s social networks and gain invaluable exposure.
If you want to know the various types of influencers and the top Instagram influencers, read our blog 100 Best Instagram Influencers for D2C Brands in 2022.
Best Influencer Marketing Examples By Indian D2C Brand
It can be inspiring to take a peek at the successes of successful influencer marketing campaigns! Not only does this give you great ideas for your own strategy, but it also serves as validation that this innovative approach is tried-and-true proof that investing in influencers is not only legitimate but profitable.
The electronic brand is giving the big players in the game a real run for their money, thanks to Influencer Marketing. From its very beginning, boAt has positioned itself as a lifestyle accessory brand and never stops dreaming up innovative ways to market itself — one of which is through teaming up with celebrity influencers on campaigns designed to reach out and draw in audiences while growing their visibility. For years they’ve been creating ads that catch eyes – and hearts!
For instance, their campaign #FloatsYourboAt featuring their brand ambassador Kartik Aaryan brought the brand’s purpose alive by showcasing the new emerging subcultures and their communities.
P.S: Want to know more about how they became India’s number one wearable brand read the success story of BoAt here.
2. Sugar Cosmetics
When short-form video content was still fresh on the scene, this cosmetics brand knew to seize the opportunity and make it part of its influencer marketing strategy.
By joining forces with influencers who taught viewers how to apply makeup without pigeon-holing into an outdated perception of beauty standards, the campaign enjoyed amazing success – skyrocketing them to a 43 Lakh reach across social media platforms and racking up two million visits per month even today!
Launched in 2014, Yoga Bar used influencer marketing to create brand awareness by collaborating with micro-influencers. Yogabar’s “Inspire yourself first” campaign was a grand success, thanks to the incredible support of Indian Fitness influencer and entrepreneur Arun Sharma. It tapped into the power of micro-influencers to spread the word about health and fitness.
Together they were able to bring some much-needed motivation and energy into people’s lives during these tough times. With Arun Sharma leading the charge, Yogabar provided its customers with an abundance of positive encouragement that enabled them to find their inner strength!
4. The Loom
The stylish apparel frontrunner, The Loom, has been slaying the influencer marketing game with their drool-worthy Instagram feed. Many trendsetters showcase the brand’s clothing and accessories range with pure finesse – be it a Bollywood celeb like Aishwarya Rai, Karisma Kapoor, or your everyday style icon, you’ll find them shining bright in The Loom apparel!
Despite the mass appeal of celebrity endorsements, the company is still striving to make its collection more accessible through lesser-known influencers who are better able to connect with and inspire their target audience. In fact, the brand is embracing the power of influencers and showcasing them wearing their apparel on their website! Not only does it provide an opportunity for potential customers. to get inspired by creative, stylish looks, but it also boosts their own brand visibility – a double win!
5. Mama Earth
Mamaearth is blowing the lid off influencer marketing for eCommerce. With over 100 influencers tapped across various social media channels, Mamaearth’s all-inclusive plan reaches both micro and macro-influencers alike.
Some of Mamaearth’s influencer campaigns like the “#ShaadiWalaGlowEveryday” with the stunning Shilpa Shetty Kundra were incredible successes. And in 2021, the brand has been proudly represented by Sara Ali Khan, giving Mamaearth a chic modern edge.
Additionally, partnering with mom bloggers and influencers has granted the brand an aura of desirability, and as a result, the overall value of our brand has skyrocketed. Checkout their “Goodness is a Choice” campaign where Insta Mom’s shared their experience of using Mamaearth’s beauty products.
6. Juicy Chemistry
Starting in 2015, the skin care products company Juicy Chemistry got their first big break at a show in Chennai. The show was a major turning point with 20,000 people walking in and an influencer talking about its products. That day the brand truly shined as it gained recognition among the masses and since then it’s been nothing but admiration from everywhere.
In one of its most interesting influencer marketing campaigns, Juicy Chemistry challenged the concept of beauty with their trailblazing #BeautyWithaWhy campaign. With 9 influencers asking thought-provoking questions through the powerful hashtags #AskJuicyWhy and #GenWhy, the brand got everyone involved in an exciting dialogue, sparking conversations around why beauty matters.
MyGlamm jumped on the beauty discovery bandwagon with a star-studded team — from celebrity makeup artist Namrata Soni to beauty vloggers and micro-influencers.
Together, they created videos to spread their message about innovative products and how to use them through YouTube content. Beauty trends are constantly changing but MyGlamm was able to stay ahead of the curve!
In the age of online shopping, Lenskart is leading the way with their digital presence. With over 1.5 million followers on Facebook and 677K followers on Instagram, they have leveraged their strong social media presence to drive sales and attract shoppers.
Not only does the company invest in traditional forms of advertising such as TV and print ads, but they also invest in influencer marketing to make sure that more customers get to know about them.
In one of its influencer campaigns, Lenskart sent a fashionable pair of shades to actor Katrina Kaif who subsequently posted a dazzling photo of herself wearing them on her Instagram account. Her post captured the attention of viewers everywhere, causing an immense surge in the number of visitors to Lenskart’s website.
Another influencer campaign that strike the right chords with the audience was the #Halkarakhyaar campaign launched in October 2019 with influencer Bhuvan Bam as Lenskart’s brand ambassador. To capture the modern and eclectic vibes of their new collection, Lenskart embraced a carefree way of life. Showcasing an unabashed sense of fashion, the campaign celebrates freedom and style!
For mCaffeine, influencer marketing isn’t just about boosting sales – it’s about getting the word out and establishing a lasting impression. The brand has worked with some of India’s brightest stars, including Radhika Apte and Alia Bhatt, to spread its uniqueness and brand awareness.
Mcaffeine knows the power of collaboration – and that’s why they team up with both micro and macro-influencers to amplify their product reach. By partnering with influencers from all walks of life, Mcaffeine is able to capture a wide variety of audiences, providing those looking for someone to look up to or inspiring their daily lives!
When it comes to a great marketing ROI, Nykaa knows that consistent, long-term partnerships with influencers are vital. This omnichannel beauty and personal care brand understands what it takes to win over consumers – trustworthy relationships with those whose voices they trust the most! That’s why Nykaa has always been dedicated to building and maintaining these meaningful connections, leading to higher engagement rates.
One of the most inspiring examples of its influencer marketing was when Nykaa collaborated with influencers to spread the word about their newest Clay it Cool mask line. Female influencers from around the world enthusiastically posed with these masks, posted glowing reviews and created dozens of ‘How-to’s’ videos!
The brand knows that these influencers would be the perfect touch to their beauty brand, lending an air of authenticity and trustworthiness.
As we draw to a close with this list of inspiring influencer marketing examples, it’s now time to move on and examine the core elements that are integral when selecting an influencer for your brand. Let’s take a look!
Top 3 Considerations While Choosing The Right Influencer
If you are looking for the perfect influencers to promote your brand, keep these three criteria in mind, and you’ll surely make an impact!
1. The relevant followers/audience
To unlock the potential of your brand, you should partner with influencers with a relevant audience. Leverage the audience demographic features featured on influencer marketing platforms and search for influencers that fit within your target location, age group, or gender. This will grant you access to the perfect crowd and allow you to effectively advertise your products and services.
2. Engagement Rate
Engagement rates give insight into the way an audience responds to and connects with influencers’ posts. Impressive engagement numbers demonstrate that the followers truly care about what is shared.
Here’s how to calculate the engagement rate: Add all the likes and comments that an influencer gets on their post, then simply divide it by their number of followers and multiply it by 100!
If you’re wanting to get an idea of the level of engagement on your Instagram page, there’s no better way than to calculate the average rate over at least 10 posts. Crunching the numbers will give you a clearer picture of how your content is resonating with the followers.
Pro-tip: Apart from checking the engagement rate, check if the influencer responds to comments from his followers.
Lastly, team up with influencers who are the perfect match for your brand. As you peruse their Instagram accounts, envision how your product or service would appear in their posts. For example, imagine a property company’s promotions from an Instagram handle of a foodie just wouldn’t fit!
By selecting those that have profiles that align with your products or services, you can ensure their sponsored posts will strike a chord with their followers. This is an effective way to reach potential customers who are already interested in what you have to offer – giving your brand more clout and credibility than ever before!
Maximize Your Social Media Reach With Influencer Marketing Campaigns
An influencer marketing campaign requires careful crafting and execution – but the payoff can be incredible! From giving smaller companies a well-deserved boost to transforming entire markets, it’s no wonder that this approach is becoming more and more popular. This guide can be your key to success! Utilize it and you’ll be soaring towards gaining more followers, boosting brand recognition, and expanding your business in the online world.
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