Per IBEF, India’s e-commerce market is expected to reach US$ 111 billion by 2024 and US$ 200 billion by 2026. With more and more shoppers preferring online shopping to in-store shopping, and a majority of brands, irrespective of their size,…
Average order value (AOV) is a key performance indicator (KPI) that helps businesses gauge the average amount of money customers spend per purchase. By understanding AOV, businesses can identify customer trends, increase revenue, improve customer lifetime value, and optimize their…
Don’t you find it annoying when you go to buy clothes from a store, and you really like a pair of jeans or a nice t-shirt, but somehow the fitting is just off? Either the waist is perfect, but the…
You can use Google Analytics 4, a free tool, to track your website’s traffic and engagement. It provides information about who visits your site, how they interact with it, and where they come from.Google Analytics 4 features include: Google released…
Inventory is the bread and butter of a business. It is the list of items, component parts, and raw materials that a company either uses in production or sells for revenue. In this blog post, we tell you how you…
The world of digital advertising has been growing exponentially in recent years, and with it, the need for effective metrics to measure the success of advertising campaigns. One such metric is Return on Ad Spend (ROAS), which is a key…
A product launch is an exciting event for any D2C brand, but it’s not enough to simply release a new product and hope that customers will come flocking. To generate buzz and drive sales, you need to effectively communicate the…
Welcome to the age of data-driven decision-making! With businesses generating more data than ever before, making informed decisions quickly can be a daunting task. In fact, on average, businesses spend 4.5 hours per week analyzing data, draining valuable time and…
Welcome to this month’s edition of Bootstrapped Heroes Story, where we celebrate the incredible journeys of inspiring entrepreneurs. Today we will share the story of Jacquelyn De Jesu, an art director-turned-entrepreneur and founder of Shhhowercap. From being an art director…
Coupons will always remain a valuable part of any consumer’s shopping journey, no matter how much things change! They can be just the thing you need to pique the interest of your customers and drive loyalty and conversions. A recent…
Blog