The world of digital advertising has been growing exponentially in recent years, and with it, the need for effective metrics to measure the success of advertising campaigns. One such metric is Return on Ad Spend (ROAS), which is a key…
A product launch is an exciting event for any D2C brand, but it’s not enough to simply release a new product and hope that customers will come flocking. To generate buzz and drive sales, you need to effectively communicate the…
Welcome to the age of data-driven decision-making! With businesses generating more data than ever before, making informed decisions quickly can be a daunting task. In fact, on average, businesses spend 4.5 hours per week analyzing data, draining valuable time and…
Welcome to this month’s edition of Bootstrapped Heroes Story, where we celebrate the incredible journeys of inspiring entrepreneurs. Today we will share the story of Jacquelyn De Jesu, an art director-turned-entrepreneur and founder of Shhhowercap. From being an art director…
Coupons will always remain a valuable part of any consumer’s shopping journey, no matter how much things change! They can be just the thing you need to pique the interest of your customers and drive loyalty and conversions. A recent…
The digital age has brought us a multitude of possibilities and opportunities, with influencer marketing being one of the most captivating developments. Brands now have access to an army of celebrities or everyday people who can drive the purchasing decisions…
We, humans, are social creatures. Whether good or bad, we love to share our experiences with our social groups. And that’s the foundational reason why referral marketing works. With referral marketing, you turn your existing customers into brand advocates and…
E-Commerce continues to grow in importance globally. To keep your brand in people’s minds, their journey to your product, starting with packaging, has to be memorable. Packaging trends have seen a seismic shift— from plain cardboard boxes to customized, handmade…
Today, we’ve got a real treat – an inspiring story of two remarkable female entrepreneurs and their burgeoning brand – FIGS. We’ve all been in hospitals and seen healthcare professionals wearing the same, rough cotton scrubs. These uniforms were designed…
Product descriptions play a crucial role for Ecommerce and D2C businesses. Investing time into writing quality product descriptions is a great way to rank in search results, capitalize on long-tail search queries, understand customer search intent and attract them. According…
Blog