Picking a brand ambassador isn’t just about who has the most followers anymore. It’s more about finding someone who shares your brand’s values and can connect with your audience in a natural way. They should be someone who genuinely likes…
How many times have you found yourself buying a product because someone else on social media recommended it? If the answer is at least once, you have unwittingly played a role in a brand’s influencer marketing strategy. In the age…
When Patagonia’s founder Yvon Chouinard was asked about his business strategies he replied “Building the best product while causing the least harm is at the heart of what we do”. This core principle later turned out to be the reason…
Eric Qualman reminds us, “Personal branding is not what you say – it’s what Google says about you.” In today’s digital age, our online presence paints a powerful picture. It’s not just about creating a facade; it’s about strategically crafting…
Vineeta Singh was born on August 6, 1983 in Anand, Gujarat into an academically accomplished family. Her mother holds a PhD, while her father Tej P. Singh is a biophysicist at the prestigious All India Institute of Medical Sciences (AIIMS).…
The D2C market in India has seen new brands mushrooming across the country, serving different industries, right from health and wellness, to food and beverage, to clothing and fashion. What keeps these D2C startups afloat is the generous funding from…
YouTube isn’t just for fun videos any more—it’s now a great place for businesses to advertise. With its massive, diverse audience, YouTube offers unique opportunities to reach consumers through video ads. But as more businesses join this trend, a common…
For most startup founders, angel investors are truly angels in disguise as they help their business stay afloat and grow. Angel investing is the type of funding where wealthy individuals with prior experience in startups invest in budding startups in…
Video is king in our modern, digital world, and YouTube sits on the throne as the undisputed platform for video content. With over 2 billion users and a staggering billion hours of video watched daily, YouTube offers an unparalleled platform…
Quick commerce, also known as q-commerce or q-comm, refers to the ultra-fast delivery of products and services, typically within a few hours or even less than an hour after placing an order. It is a new trend in e-commerce that…
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