Direct-to-consumer (D2C) brand The Clownfish has raised an undisclosed amount of financing from Velocity India’s largest revenue-based financier. This is the first round of external financing raised by them. The Clownfish is a luggage lifestyle brand with products ranging from…
Direct-to-consumer (D2C) brand Wallmantra has raised an undisclosed amount of financing from Velocity, India’s largest revenue-based financier. So far, the startup has raised three rounds from Velocity, cumulatively raising fivefold the amount raised in the initial round. Founded in 2013, Wallmantra…
Almost all startups need extra capital at different stages in their business lifecycle. From paying vendors and doing marketing activities to growing your business and developing your product further, you need capital. And for that, various financing options are available…
If your business has built a small team, started earning revenues, and things seem to be taking shape, it’s time to push your dreams further and raise capital. The first round of financing raised by a startup is typically called…
Working with e-commerce businesses day in and day out, we discovered two significant pain points. Firstly, the nature of these businesses is such that they are spread across various online platforms. These include online marketplaces, self-owned websites and various digital…
Velocity is on a mission to make business easier for the founders of e-commerce and D2C brands in India. Our revenue-based financing product was the first step in this direction. Based on personal experiences and conversations with fellow founders, we…
Businesses generally focus on generating leads and growing their customer base. But did you know that acquiring new customers is 5 to 25 times costlier than retaining existing ones? Increasing retention can also lead to exponential revenue growth. To quantify,…
COVID-19 has been cruel to humanity. We have been through numerous lockdowns, experienced first or secondhand anxiety, and been cordoned off from our peers and family. Despite these challenges, we’ve all adapted. Faced with a unique situation, technology has played…
Prabhkiran Singh and Siddharth Munot started Bewakoof out of their college dormitory in 2012. Today, it is one of India’s top-selling lifestyle brands. Within ten years of its inception, the brand has sold 1 crore+ products and built a loyal…
Meet Rohit, the founder of an online D2C brand in India and the protagonist of our story. Back in 2016, he launched his online personal care brand. His brand saw steady growth and soon became a hot-seller on his Shopify…
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