FAQS
General
What does Velocity offer?

Velocity facilitates revenue-based financing for e-commerce businesses against a fixed fee of 5-8%. Unlike traditional financing options like VCs and Banks, our capital comes without any equity dilution, collateral or personal guarantees. Repayments are made as a percentage of revenues, and you can raise anywhere between INR 5 lakhs to INR 3 Crores depending upon your business’s scale and performance.
Let’s assume Company A raises Rs 40 Lakhs from Velocity at a 6% fixed fee and 10% revenue share. In this case Company A would keep sharing 10% of its future revenue with Velocity till it pays back a total of Rs 42.4 lakhs (Rs. 40 lakhs + 6%*40 lakhs).
It's that simple. No other interest component, no processing fee. Nothing else.

Apply for Loan
Which type of companies can apply for Velocity's Services?

We exclusively work with only direct-to-consumer brands and eCommerce businesses which have at least 8 months of revenue history and minimum 5 lakhs of monthly revenues. If you fit the above criteria, apply on our website and you’ll get a term sheet within 2 minutes!

If you are not an eCommerce business, please revisit us in a few months.

Information to be Shared
What information will I need to provide?

We request a few details like your expenditure on advertising, inventory and corresponding online revenues. Using this information, we revert with a term sheet in under 2 minutes.

We have built APIs that integrate seamlessly with sales platforms (Shopify, Amazon and WooCommerce), marketing platforms (Google, Facebook and Amazon Advertising), credit agencies and the GST portal. All this data is shared securely over our tech integrations and enables us to build a holistic overview of your business’s performance. The process is seamless and devoid of any friction.

Apart from the above, we need a few other basic details such as your PAN, business PAN, and historical bank statements.

We strongly believe that founders should focus on building their business instead of wasting time preparing pitch decks and financial projections. Therefore, we work with readily available data and documentation.

Fund access and disbursal related
After approval how can I access the funds? How will the funds be deployed?

Any funding that you need to access will be deployed via Velocity’s NBFC partners. While all your interactions will be with Velocity, a formal loan agreement will be signed between you and the NBFC.

You can easily access funds via the Velocity dashboard which provides easy options to add vendors, upload invoices and create payouts. It is a seamless netbanking alike interface. Within 24 hours payouts are transferred to your vendor’s account and you can verify the same on the dashboard.

Further, you can also use the dashboard to look at historical payouts and the repayment history.

Payback related
How is the repayment made?

Being founders ourselves, we know that revenues can fluctuate from month to month. One of the key reasons companies avoid debt is due to the fixed EMI obligation it creates irrespective of cash flows. To address this conundrum, we tie repayments to revenues.

Repayments are routed to Velocity directly via payment gateway splits, virtual accounts or NACH transactions. The entire process is extremely transparent and computations can be viewed in real time on the Velocity dashboard.