FAQs About Growth Capital
What does Velocity offer?

Velocity facilitates financing in India for e-commerce businesses (eCommerce, Restaurants, EdTech, B2B SaaS) against a fixed fee of 5-8%. Unlike traditional financing options like VCs and Banks, our capital comes without any equity dilution, collateral or personal guarantees. Repayments are made either as a percentage of revenues or as a fixed monthly repayment, and you can raise anywhere between Rs. 5 lakhs to 3 crores depending upon your business's performance and requirements.

Here is an example on how financing works. Let's assume Company A raises Rs 40 Lakhs from Velocity at a 6% fixed fee. Your repayment can be structured as follows:

Revenue Based Financing: With a 10% revenue share, Company A would keep sharing 10% of its future revenue with Velocity till it pays back a total of Rs 42.4 lakhs (Rs. 40 lakhs + 6%*40 lakhs)

Term Loan: In case of a term loan, Company A would pay back a total of Rs 42.4 lakhs (Rs. 40 lakhs + 6%*40 lakhs), through EMI payments over 6, 9 or 12 months.

It's that simple! No other interest component, no processing fee. Nothing else.

How does Velocity's Growth Capital differ from other financing options?

Traditional financing options are broken.

Banks typically provide loans against collateral and seek personal guarantees, have long turnaround time and look for multiple years of profitability. Raising money from VCs is even more time consuming and results in equity dilution which in turn reduces control of your business.

Velocity offers a fast, flexible and non-dilutive alternative source of growth capital. With Velocity’s growth capital, you can grow your business at your own terms without losing any equity.

Is Velocity's funding a substitute for Venture Capital? How is Velocity different from Venture Capital?

We believe that for many businesses, venture capital is not the best way to fund their growth. VCs look for really large markets and an exponential growth trajectory, factors which may not hold true for a vast majority of businesses. Velocity offers a great alternative to founders that are building a healthy, profitable business and at the same want to retain control of their business.

Even for businesses that do raise VC money, we believe equity capital should not be spent on repeatable, ROI linked spends such as digital marketing and working capital. Such businesses can raise financing via Velocity and significantly reduce dilution by 30-40% in every VC round.

Loan Application
Which type of companies can apply for financing from Velocity?

We exclusively work with only digital brands in the eCommerce, Restaurant, EdTech and B2B SaaS verticals with significant revenue history and minimum 10 lakhs of monthly revenues. If you fit in the above, apply for funding on our website and you'll get a term sheet within 2 minutes!

What type of expenses can Velocity fund?

Velocity can finance all the expenses which are directly linked to your revenue. Primarily marketing and inventory spends.

How long will the entire process take?

Once you’ve filled up your online application which takes under 2 minutes, we get back to you within 24 hours. From application submission to the money being raised, the entire process wraps up within 7 days.

Information Required
What information will I need to provide while availing financing from Velocity?

We strongly believe that founders should focus on building their business instead of wasting time preparing pitch decks and financial projections. Therefore, we work with readily available data and documentation.

We request a few details like your expenditure on advertising, inventory and corresponding online revenues. Using this information, we revert with a term sheet in under 2 minutes.

We have built APIs that integrate seamlessly with sales platforms (Shopify, Amazon and WooCommerce), marketing platforms (Google, Facebook and Amazon Advertising), credit agencies and the GST portal. All this data is shared securely over our tech integrations and enables us to build a holistic overview of your business’s performance. The process is seamless and devoid of any friction.

Apart from the above, we need a few other basic details such as your PAN, business PAN, and historical bank statements.

How safe is my data with Velocity?

We take data security and confidentiality very seriously. Everything that you share with us is 100% confidential and secured with bank-level encryption.

Fund access and disbursal related
After approval how can I access the funds? How will the funds be deployed?

Any funding that you need to access will be deployed via Velocity’s NBFC partners. While all your interactions will be with Velocity, a formal loan agreement will be signed between you and the NBFC.

We will transfer the funds directly into your company's bank account. You are required to use the funds only for inventory and marketing purposes.

Further, you can also use the dashboard to look at the loan overview, payment confirmation, and repayment history.

Can I apply for subsequent rounds of financing from Velocity as my business grows?

Certainly! We at Velocity expect to be a long-term partner for your business. In fact as we develop a history with businesses, we frequently extend larger rounds at better terms!

Payback related
How is the repayment made?

Repayments are routed to Velocity directly via payment gateway splits, virtual accounts or NACH transactions. The entire process is extremely transparent and computations can be viewed in real time on the Velocity dashboard.

When will the repayments start?

Repayments start from the subsequent day of the first disbursal of capital.

Can I deploy only a partial limit as I don't have a requirement to deploy the entire limit?

Velocity offers a flexible deployment plan. To activate the facility, a small first deployment should be taken within 10 days. The remaining facility can be flexibly deployed over the next 2 months. In case of partial deployment, the fees charged and applicable revenue share will be reduced pro-rata to the amount of financing utilized.