Double or nothing!
Velocity and Adyogi are glad to introduce a one-of-its kind Growth Accelerator Program for India’s most promising D2C brands:
01
We will work with you to 2X your revenues in 6 months or money back!
02
Funding and business scale up support from Velocity
03
Efficient performance marketing execution by Adyogi
Apply Now
OUR OFFERING
What we aim to achieve with you?
Identify
Areas of improvement in sales planning and marketing execution
Deploy
Marketing strategies and tools to ramp up sales on website and marketplaces
Build Efficiency
Right inventory, right marketing spends on right audiences and products
Unlock Opportunities
Expand existing sales channels and start on new. Drive higher repeat sales.
01
550+ investments in D2C brands
02
Funded 150Cr+ Marketing and Inventory spends
03
Fast - Lightning fast fund deployment
04
Flexible - Pay as your generate revenues Fully Digital onboarding
01
Working with 350+ brands in the D2C ecosystem
02
2.5Cr+ Adspends, 15Cr+ Annual Sales Revenue
03
Industry best, Marketing Automation software designed for ecommerce
04
India's Top 3 Google Premier partners and a trusted Meta Partner
We are committed to building the top eCommerce brands of tomorrwow
Some brands we have worked with
Testimonials
Loved by industry leaders
Velocity’s Revenue Based Financing has been a great value for our Clients. They are able to fund growth almost in no time, helping our clients scale faster.
Rohin Mittal
Cofounder, AdYogi
Velocity’s tech driven approach to funding is super fast. The flexibility in repayments is something our Clients were looking for.
Rhitiman Majumder
Cofounder, Pickrr
We have been closely working with Velocity over the last year. It’s been an excellent partner for our brand partners to access funding in as low as 7 days. Our relationship with Velocity has helped us acquire various new brands in this time.
Amit Monga
Co-founder ANS Commerce
Velocity's financing enabled us to fund our working capital demand. We could thus free up the equity raised to fund marketing, product R&D, capital expenditure and technology. Velocity’s team is very receptive to suggestions and is also supportive to make connections with service providers
Natasha Tuli
CEO & Chief Formulator, Soulflower
Working with Adyogi Team has been incredible. I would like to give full credit to the Adyogi team for scaling Plix as a brand. The almost-100x scale in Plix's ad spends would not have been accomplished without the Adyogi team and a lot of my learnings on performance have come from this partnership.
Rishubh Satiya
Founder, Plix
Adyogi team has repeatedly exceeded ROI expectations across digital marketing channels for us. Their technology-first approach to marketing sync very well with the increasingly complex marketing algorithm and has helped the business grow multi-fold in a very short time.
Saurabh Bansal
Head of eCommerce, Aurelia
Velocity's financing enabled us to fund celebrity endorsement and elevate our brand image. We onboarded Swara Bhaskar to strengthen our brand image amongst our target audience.
Dheeraj Bansal
Co-Founder & Director, Recode Studios
TIMELINE
Here is when the magic begins
Program Launch
30 May, 2022
Application portal opens for all brands. Complete your application in minutes
Application Closes
25 Jun, 2022
Application portal closes. Don’t miss the deadline!
Shortlist Brands
Ends 30 Jun, 2022
Top 10-15 brands will be shortlisted basis evaluation of application
Enroll Brands
Ends 11 Jul, 2022
Formal agreement between brands, AdYogi, and Velocity
Onboarding
15 Jul, 2022
Define and align on the plan of action
Magic Starts
Jul, 2022
Execution starts. Periodic check ins to ensure delivery of 2X revenues
Money Back
If we fail to deliver 2X growth, you will get the full fees back. Velocity will refund the financing fees and Adyogi will refund the agency fees!
Customers
Who should apply?
D2C
Indian Brands
Direct-to-consumer brands operating in India that have an eCommerce website.
10L+
in Revenues
Brands with revenues above 10L in the last month.
4L+
Digital Ad Spends
Brands with advertisements spends more than 4L in the last month.
Accelerate your D2C Growth
  • Are you unhappy with your D2C growth?
  • Are your ROAS falling? 
  • Are you struggling to get repeat users?
  • Are you constrained for growth capital or don't know where do deploy it?
This program solves many such problems for you. We will partner with you to 2X your revenues in 6 months or you will have your money back.
FAQS
Frequently Asked
Questions
More Info
How is base revenue calculated?

Base revenue will be the average of the previous 6 months revenues.

How will the 2X revenue be measured?

If start date is 1st July'22, Revenue for Dec'22 should be 2X of base revenue.

What is the application process?

The process is simple!
1. Apply online by filling the form here.

2. All applications will undergo an Adyogi-driven Ad account audit and a credit underwriting by the Velocity team.

3. All shortlisted applicants will be approached to discuss the proposed plan of action.

4. Post the initial enrolment, brands will be onboarded to kickstart the execution for 2X revenue delivery.

Why should you participate ?

This program is one of its kind where we enable capital, sales planning and marketing execution for your website and marketplace to fast track your growth. This program will enable you to systematically test multiple growth levers and identify the ones which work for your business. We will be your knowledge and execution partner.

What support will be provided if I qualify for the program?

You will get financing to plan your inventory and Ad spends from Velocity against a fixed fee. Adyogi will set up and drive execution of your performance marketing campaigns for a nomimal agency fee based upon Ad spends.

There will be a clear plan of action for sales on website and marketplace and we will be committed to bringing it to life with you.

Few lever we will work on are :

  • Efficient delivery of ads on Meta, Google and marketplaces.
  • Inventory and sales planning for business as usual and festive days.
  • Interventions to improve repeat business.


Adyogi and Velocity team will work closely with you ensuring efficient execution and regular check-ins

What happens if the growth is less than 2X?

Velocity charges fees for financing and the same will be refunded in full - no questions asked. Similarly Adyogi charges fees for its marketing agency services, the same will be refunded to you.

The principal amount for financing as well as Ad spends on platforms like Meta, Google will have to be borne by the company.

Which platforms should I be selling on?

You should be an online business with good mix of your sales coming from your own website or marketplaces. Your website can be hosted on Shopify, Magento,  Woocommerce, etc.

What control will I have in deployment of Ad spends and financing?

All deployment of Ad spends and financing will be basis alignment with you and will be done post agreement on plan of action and your buy in for the same.

We would expect to work with you as an extended team with ability to deploy our expertise to fuel your growth by having control of your ad spends and execution of aligned sales plan.

What happens after 6 months?

Our strong belief is that your revenue would have grown by 2X or more. Basis your comfort you can now avail growth financing from Velocity and Ad agency services from Adyogi to continue to fuel your growth.

Can I drop off?

We are confident that this will not happen! However, if you want to drop off, you will always be free to do so. The details for the same will be covered during enrollment under T&Cs and will be mutually aligned

What will be refunded by Adyogi?

If we are not able to meet our commitment then company will get full refund of monthly fees paid to Adyogi. Ad spends will not be refunded.

What will be refunded by Velocity?

If we are not able to meet our commitment then company will get full refund of fixed fees paid to Velocity. Principal amount of the loan will need to paid back by company.

Call us at
+91 9967131983
Email us at
partner@velocity.in